Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to … Read More
If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This … Read More
In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or … Read More
Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a … Read More
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy … Read More
This blog post was updated on 23 August 2024. Argentina is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with … Read More
This blog post was updated on 24 September 2024. The Brazilian market is large, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want … Read More
Brazil is an appealing market for global brands. It has a large population and still has a considerable amount of digital and economic growth ahead of it, meaning brands getting in there now will have that valuable first-mover advantage. But … Read More
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing … Read More
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different … Read More
Did you know that Brazilians are quite open to buying from international brands? Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a Brazilian shopper, you may have just gained them … Read More
Mexico is an increasingly popular market for global brands, particularly those with a presence in the southern United States. With a population of almost 130 million people, that is a lot of potential customers just waiting to try out what … Read More
An increasing number of brands are paying attention to the US Hispanic population and trying to tap into this diverse and lucrative segment of American society. However, not all these brands are aware of the opportunities that are offered by … Read More
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and … Read More
