The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of … Read More
This blog post was updated on 16 October 2024. The Mexican market is large, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. However, it can be daunting to enter … Read More
This blog post was updated on 23 August 2024. Argentina is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. Argentina has the third-largest economy in Latin America, behind Brazil and Mexico. Furthermore, … Read More
Brazil’s very own version of the Baidu search engine, Baidu Busca, went live on July 17th without much fanfare. More like a quiet chess move than a carnival parade, it is not yet posing any threat to major players such … Read More
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do … Read More
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all … Read More
Sir Martin’s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil. i-Cherry top executive is Brazilian search pioneer Alexandre Kavinski. Here is the official press release.
South African media company Naspers announced today the acquisition of 91% of the share capital of Brazilian e-commerce group BuscaPé.com Inc. for an amount of US$342m. Buscapé, which started as comparison shopping ten years ago, currently is Latin America’s top … Read More
I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture. http://bit.ly/AMvMu The article describes the different challenges of … Read More
Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico. Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The … Read More
