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Latin America

3 tips for digital marketing in Mexico

This blog post was updated on 16 August 2023. The Mexican online market is large and still developing, making it very attractive to businesses wanting to expand internationally. However, it can be daunting to enter a new market, especially if … Read More

WPP in shopping spree buys 2 companies in Brazil

Sir Martin’s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil. i-Cherry top executive is Brazilian search pioneer Alexandre Kavinski. Here is the official press release.

Multilingual search in Europe vs. Latin America

I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture. http://bit.ly/AMvMu The article describes the different challenges of … Read More