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Latin America


How to approach digital marketing in Mexico

Since 2008 there have been big changes in the digital landscape of Mexico. Mexicans now have increased access to new technologies due improvements in the infrastructure, and the number of “internautas” (internet users) in the country has risen by more … Read More

WPP in Shopping Spree Buys 2 Companies in Brazil

Sir Martin´s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil. i-Cherry top executive is brazilian search pioneer Alexandre Kavinski. Here´s the official press release.

Multilingual Search in Europe vs Latin America

I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture. http://bit.ly/AMvMu The article describes the different challenges of … Read More