The travel industry is international by nature and it’s only getting more so, with more people travelling abroad, and more hotels opening in new and exciting destinations. But with opportunity comes challenges – notably the huge amount of competition in … Read More
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money … Read More
Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed … Read More
In today’s world, adopting agile processes is more important than ever to ensure the timely and continuous delivery of work and an advantage over the competition, and this is also true when it comes to SEO-localisation projects. Let’s take a … Read More
Trying to succeed at both website translation and SEO is a challenge that many international businesses face on a daily basis. It can seem like a never-ending battle: you translate a webpage into the target language, only to have your … Read More
If you are involved in the translation of large quantities of website content, then you will be familiar with the laborious task of manually moving content from one place to another. Project managers often have to spend large amounts of … Read More
Search linguists and translators have different sets of skills, and successful SEO-localisation projects require both. Let’s take a closer look at their areas of expertise and responsibilities. Search linguists As the image above shows, search linguists tend to work on … Read More
If you’re looking to expand your business into new and unfamiliar international markets once you have tested the water and found that there is real potential out there, launching a multilingual version of your website is the next step. It’s … Read More
Whether you are a company selling products or services, or a non-commercial entity, your business objectives are only achievable by building trustworthy relationships with your audience. When you are expanding your business internationally and localising your website for your target … Read More
If you regularly work on the localisation of international digital marketing campaigns, you will know the difference between international and multilingual. Depending on which countries you are targeting, you are not always required to translate your campaigns and your content. … Read More
The translation industry is huge: it is expected to reach a revenue of 37 billion dollars by 2018, and it is growing every year. Translation projects are however not straightforward: from knowing your translators, to getting familiar with the industry’s … Read More
Audiovisual translation is a specialised branch of translation dedicated to the language versioning techniques used in audiovisual content which can be used either at the production or post-production stage. Video is getting increasingly important: 74% of all internet traffic this … Read More
Whether you are a gamer or not, you probably know the names of a video game or two. This form of entertainment is extremely popular, and its industry is ever-expanding. With the increasing global demand for games, the translation and … Read More
Chatbots are getting more and more popular, and indeed this trend is due to continue. How many times, whilst browsing on a website, have you seen from the corner of your eye a little square emerging, usually with a question … Read More
When it comes to producing content to fulfil your marketing or corporate communication needs it’s incredibly important to establish a voice for your company, or brand, to be used consistently throughout all materials produced – even more so when your … Read More
