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8 countries with popular local e-commerce sites

Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More

Facebook Still Not Dominating In The Netherlands

The beginning of August saw Google announcing that Google+ now has more than 25 million users (though the activity declines). It is too soon to tell whether Google+ will be a serious contender, but since it is a Google product, it has a good chance of succeeding.
In light of Google’s success, it is interesting to see how the other players are doing. And in particular, how is Facebook doing in The Netherlands? … Read More

European Interactive Advertising Association Report Dec. 2010

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More

ISS: Search in Holland (the Netherlands)

Search in Holland the Dutch use Google – 94% localisation is the primary factor 17 million people – high density Kingdom democracy 70% speak English 60% speak German Dutch are very much online 85% are online, mostly youngsters starting from … Read More