Switzerland is a very rich market, with high levels of internet penetration and rich cultural diversity. However, the country has several unique quirks that you must navigate successfully in order to effectively target the market. Here are three things that … Read More
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all … Read More
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More
This is a good index to set goals in your Google Analytics, for Google Adwords benchmarking exercise, your general country specific SEO works, i.e. your general SEM strategy Every year Google publishes via its Zeitgeist, the top searches people ran … Read More
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine … Read More
Abondance brings us further news of the Google book publishing initiative which sees Lyon, France’s second most important city (sorry Marseilles), jumping the gun on Paris and cooperating with Google. The digitisation will involve those books which are out of … Read More
The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, the … Read More
Futurezone brings us the news that the online advertising market in Germany is rocketing and expected to exceed €800 million in 2007. That is a 67% over the €480 million seen in 2006. The figures are from the Bundesverbands Informationswirtschaft, … Read More
At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog. The latter has announced support for the Internationalizing Domain Names in … Read More
Europe’s largest telecoms operators – with one American firm – are planning to launch a mobile phone search engine to rival Google and Yahoo. The companies concerned include Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and US firm Cingular. Combined, they have a user base of 600 million people – with some 20% in the UK expected to have broadband speed mobile phone access by the end of 2007.
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A recent
Accoona has launched its search engine into the European zone – in fact western Europe. The search engine – which is on a .eu at www.accoona.eu searches by language – rather than country. Currently, the EU version runs in English, … Read More
TAGora is a Research Project funded by the European Union. The TAGora project aims at exploiting the unique opportunities offered by the increasing popularity of computer-mediated social interaction and social networks. The project will develop along several lines: A systematic … Read More
French registrations of .EU domains show a clear rejection of the name by the French. After 24 hours, the French have only registered one fifth the number of domains (48,000) that the British have registered (260,000) – even though proportionately … Read More
The BBC reports on the opening of the doors of EurID to allcomers trying to register one of the valuable .EU domains – now on a first come first served basis. Already 300,000 have used the sunrise period to register … Read More
