Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to … Read More
Introduction When it comes to measuring the success of your localisation efforts, it is essential to use metrics with caution. Vanity metrics are quantitative data that may appear impressive, but lack meaningful insights into business performance. These surface-level measurements, like … Read More
SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept … Read More
Translation quality is a hot topic, but what exactly is a quality translation? Many could say that it is a translation which can be read, is free of errors, and relays the message accurately. But, depending on your needs, true … Read More
You may think that there aren’t many differences between British English and American English. They’re both English, right? What could be so different about them? In actual fact, British English differs significantly from American English in terms of terminology, spelling, … Read More
As companies grow internationally, it is now more important than ever to translate all website content and web-based assets in order to reach potential new customers and clients. By having a translated website that speaks the languages of your target … Read More
Introduction I have been working on translation projects for many years, and during this time, I have come across quite a few challenges! In this blog post, I would like to look at some common problems related to translation source … Read More
If you are new to the wonderful world of translation, then you may not be familiar with CAT tools and the many benefits you can gain from including them in your translation workflow. CAT tools (or computer-assisted translation tools, to … Read More
Translation is one of those things where, in terms of quality, you will get what you pay for. If you buy translation at rock-bottom prices, you will likely receive a rushed, poor-quality translation that has potentially been pushed through machine … Read More
If you are targeting multiple markets that speak different languages, then translation will be an important part of your international marketing efforts. By having your content in the language(s) of your target audience, you can ensure you are communicating with … Read More
If your brand has a presence in multiple markets, then you will most probably have a regular need to translate at least some of your content. Employing writers for each target market is not always an option, in which case … Read More
This blog post was updated on 3 July 2023. Although the vast majority of translation projects go smoothly, there will inevitably be cases where problems occur that result in delays, additional costs, or content that does not meet your requirements. … Read More
The Arabic-speaking countries of the Middle East and North Africa are highly interesting and represent lucrative opportunities to global companies. However, creating persuasive, high-quality, optimised content in Arabic can be difficult due to the unique nature of the Arabic culture … Read More
Translation memory and CAT tools (computer-assisted translation tools) may sound complicated, but do not be put off by the jargon! These are useful tools which are aimed at improving the consistency of your translations and, where possible, passing savings on … Read More
The blog post was updated on 12 February 2024. Translation services can transform your assets for your local audiences, helping you to succeed in your international markets. One thing that is vitally important when it comes to translation is quality. … Read More
