The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers … Read More
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, … Read More
If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The … Read More
The Webcertain Search And Social Report provides the most up-to-date information about search engine and social media usage in 20 different countries across four different continents. Want to see how much you know already? Test your knowledge with the short … Read More
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is … Read More
This blog post was updated on 8 July 2022. Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. We increasingly use a mixture of our smartphones, tablets, laptops and desktops in our daily … Read More
This blog post was updated on 17 August 2021. Following the global pandemic, the travel and tourism industry is making a rapid recovery as normality returns, and long-awaited holidays cannot come quickly enough! But with opportunity comes challenges – notably … Read More
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog … Read More
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money … Read More
In an ideal world, new websites would be created and existing websites would be migrated without any problems. Sadly, however, it happens again and again that the website creation/migration process ends with stakeholders complaining that they are not happy with … Read More
We are living in the era of content. Every day, we are exposed (and usually overexposed) to a never-ending number of marketing messages that are trying to reach us with a variety of purposes: from brand awareness, to informational or … Read More
We are thrilled to announce that we have just published The Webcertain Global Search And Social Report on our Know-How platform! This 139-page guide provides the most up-to-date information about search engine and social media usage in 20 different countries, … Read More
So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation … Read More
International Search Summit has been run by Webcertain for the last ten years. Last month, it was in Barcelona and it was the first time there were two tracks, one for those in PPC and one for those in SEO. … Read More
This blog post was updated on 2 July 2021. The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an … Read More
