This blog post was updated on 8 July 2022. Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. We increasingly use a mixture of our smartphones, tablets, laptops and desktops in our daily … Read More
This blog post was updated on 17 August 2021. Following the global pandemic, the travel and tourism industry is making a rapid recovery as normality returns, and long-awaited holidays cannot come quickly enough! But with opportunity comes challenges – notably … Read More
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog … Read More
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money … Read More
In an ideal world, new websites would be created and existing websites would be migrated without any problems. Sadly, however, it happens again and again that the website creation/migration process ends with stakeholders complaining that they are not happy with … Read More
We are living in the era of content. Every day, we are exposed (and usually overexposed) to a never-ending number of marketing messages that are trying to reach us with a variety of purposes: from brand awareness, to informational or … Read More
We are thrilled to announce that we have just published The Webcertain Global Search And Social Report on our Know-How platform! This 139-page guide provides the most up-to-date information about search engine and social media usage in 20 different countries, … Read More
So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation … Read More
International Search Summit has been run by Webcertain for the last ten years. Last month, it was in Barcelona and it was the first time there were two tracks, one for those in PPC and one for those in SEO. … Read More
This blog post was updated on 2 July 2021. The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an … Read More
Why is translation important in the education industry? The number of students studying abroad is rising worldwide, which means it has never been more important for universities to translate their websites into different languages to try to capture the attention … Read More
The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next … Read More
The last Friday of September belonged to BrightonSEO, a one-day conference focused on search marketing and held, not surprisingly, in Brighton. This twice-yearly conference attracts around 4,000 attendees each time and is one of the biggest SEO conferences in the … Read More
Would you like to find out how to create a strategy for thought leadership and lead generation on LinkedIn? Look no further: our brand-new e-learning course will teach you how to create content for your LinkedIn sponsored campaigns, how to … Read More
If you are new to LinkedIn sponsored updates, it may be tricky to find your way around the platform and familiarise yourself with its terms. We put together the following glossary to support you along the way and make it … Read More
