Global marketing news – 27 July 2015 Global logistics brand DHL eyes Chinese e-commerce growth The international logistics company DHL has announced the opening of a new terminal in Shanghai, which forms an important part of its plan to expand … Read More
Managing bids in PPC search campaigns involves a great variety of factors and issues, which makes it rather complicated. This blog post aims to address this problem, and summarises a five-point framework that can be used as a basis for … Read More
Global Marketing News – 24th July 2015 Ebay India launches #SheMeansBusiness to encourage women into ecommerce Ebay India and Your Story have partnered up to launch a campaign called #SheMeansBusiness, an initiative designed to encourage women in India to become … Read More
Global Marketing News – 23rd July 2015 Global FMCG giant Unilever strikes strategic partnership in China The international retailer Unilever has partnered up with Alibaba to help increase sales in China. The retailer has had a presence on Alibaba’s Tmall … Read More
Global Marketing News – 22nd July 2015 Google profits dented by global exchange rates Google’s quarterly revenues have increased by 11% compared to the same period last year, reaching almost 18 billion US dollars. Advertising revenue accounted for 16 billion … Read More
Global Marketing News – 21st July 2015 VKontakte to launch rival to Instagram The Russian social network VKontakte is to launch an image app to rival Instagram. VKontakte’s image app will be completely integrated with the social network, with images … Read More
Global Marketing News – 20th July 2015 Skyscanner and Yahoo Japan launch travel search engine The travel price comparison company Skyscanner and Yahoo Japan have partnered up to launch Skyscanner Japan in an attempt to crack the lucrative Japanese travel … Read More
Global Marketing News – 17th July 2015 China and India look to rural ecommerce Ecommerce companies in China and India are turning their attentions to rural markets. Rural communities are becoming increasingly more connected, with affordable low-end smartphones meaning that … Read More
Global Marketing News – 16th July 2015 VKontakte app banned from Google Play app store VKontakte’s app has been removed from the Google Play app store. VKontakte is Russia’s most popular social network, with 85 million users, out of a … Read More
Global Marketing News – 15th July 2015 Businesses should look East for B2C ecommerce growth A study by SaleCycle has revealed ecommerce trends across the globe. Most B2C ecommerce sales took place in the Asia Pacific region than any other … Read More
Global Marketing News – 14th July 2015 UK online spending has grown 221% in last 5 years Visa Europe has released figures showing that online spending in the UK has grown by a staggering 221% in the last 5 years. … Read More
Global Marketing News – 13th July 2015 Will Google’s right to be forgotten reach the USA? The privacy group Consumer Watchdog is to file a complaint against Google to the US Federal Trade Commission. The complaint will argue that rules … Read More
Global Marketing News – 10th July 2015 Sony and Yahoo Japan team up to enter Japanese real estate market Sony and Yahoo Japan have teamed up to enter the real estate market in Japan. Sony will invest 1 billion Yen … Read More
Global Marketing News – 9th July 2015 Naver to launch English-language live streaming service The South Korean search engine Naver has announced that it will soon be launching its first English-language service. Naver V will be a live streaming service … Read More
Global Marketing News – 8th July 2015 PayPal to enter international money transfer market The online payments company PayPal has announced that it is going to buy Xoom for 890 million US dollars. Xoom is a leading international online money … Read More
