You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide … Read More
Today, Yandex.Money announced a partnership with Skrill, one of Europe’s leading online payment providers. For online stores that have Russia and CIS on their radar this is good news, as it essentially allows for quicker and easier access to the … Read More
In this week’s much anticipated keynote at ISS London, Chris Sherman and Andy Atkins-Krüger were talking to co-founder and CTO of Yandex, Ilya Segalovich, about everything from user privacy to search personalisation and Yandex’s international operations and ambitions. Here is … Read More
With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond … Read More
At the International Search Summit London next week, Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us some insight into what he will be … Read More
John Mueller of Google Switzerland announced at the International Search Summit last week the launch of a new hreflang attribute known as “x-default” — along with a number of tips of global website managers which we will cover today. For those … Read More
Russia is undergoing radical transformation these days, growing ever-wealthier and increasingly opening up for international trade and collaboration, most noticeably demonstrated by last year’s accession into the WTO after 18 years of negotiation. While a multitude of factors are contributing … Read More
Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as … Read More
Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often times expensive undertaking. As this even holds true for companies that operate in a single-market, you … Read More
Keeping abreast of recent trends and developments can seem a monumental task thanks to the unprecedented circulation of information on the web these days. Therefore perhaps, it should not come as a surprise that searchers and content “distributors” alike have … Read More
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally. Here are … Read More
Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser’s perspective, the option … Read More
With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads … Read More
It generated substantial buzz in the search marketing industry when eBay last week published research that overall deems SEM ineffective. Especially large scale companies that already enjoy a high degree of brand awareness will find little to no value in the … Read More
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One … Read More
