What is GDPR? GDPR is the General Data Protection Regulation approved and adopted by the EU Parliament on 27 April 2016, which is due to come into force on 25 May 2018. After this date, the current data protection legislation … Read More
Global Marketing News – 10th November 2017 Research has predicted which European countries will be the fastest growing ecommerce markets over the next 5 years, Google is coming under attack in South Korea, and the Chinese social media company Weibo … Read More
This blog post was updated on 17 October 2023. 833 million Indians are online, which is 58% of the country’s population. That is massive! It means that not only does India have one of the largest online populations in the … Read More
Global Marketing News – 7th November 2017 UK retailers face big international opportunities this Black Friday, the cosmetics company L’Oréal has analysed social media to identify micro-trends, and Paytm and WhatsApp are stepping up their rivalry in India. Visit Webcertain.tv to watch … Read More
When it comes to online content and website rankings, keywords play a vital role. Read on to find out how SEOs should approach keywords in their content, and for some advice on keyword best practice. Keywords and SEO Keywords are … Read More
Global Marketing News – 3rd November 2017 Bing Shopping Campaigns have launched in Canada and India, Snapchat has created a conversion tracking tool, and the number of ecommerce sites in Spain taking part in Black Friday is expected to rise … Read More
Social media in India is big. In 2016, a staggering 216 million Indians were on social media and this number is set to rise to 358 million by 2021. This provides huge opportunities for brands wanting to target India, as … Read More
Global Marketing News – 31st October 2017 Google will start ignoring which country version of the search engine users are using when serving its search results, the social media app Line is losing users, and research predicts that the majority … Read More
You have most likely heard of HTTP and HTTPS before. HTTP stands for ‘Hypertext Transfer Product Protocol’, and it is a system enabling the transfer of information on the internet. As HTTP systems are susceptible to manipulation, a new system … Read More
Global Marketing News – 27th October 2017 Google has introduced a range of new features to help sellers, research has uncovered the best ways to drive app installs, and the Russian search engine Yandex has released its figures for the … Read More
Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard … Read More
Global Marketing News – 24th October 2017 Amazon is winning India’s ecommerce battle, Facebook has begun testing virtual reality posts in its News Feed, and research has found that offering free delivery is a very good way of enticing UK … Read More
Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? … Read More
Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch … Read More
This blog post was updated on 27 November 2023. Switzerland is a wealthy market, with high levels of internet penetration and a fascinating culture. However, the country has several unique quirks that you must navigate successfully in order to effectively … Read More
