Global Marketing News – 9th September 2015 Google to re-enter China after 2010 censorship fight Google is allegedly planning to re-enter the Chinese market as early as this autumn. Sources familiar with the plan have said that Google intends to … Read More
Global Marketing News – 8th September 2015 Naver and Kakao lock horns in South Korea mobile race The Korean internet giants Naver and Kakao are in fierce competition over the country’s mobile market. With more Koreans now using their mobiles … Read More
Sales, leads, downloads, views, subscriptions – whatever the goal of your website, it is likely that it will have an action you want the user to complete. The more actions completed, the chances are the more your business will grow. … Read More
Global Marketing News – 7th September 2015 India sees 50 million new web users in 6 months The Internet and Mobile Association of India (IAMAI) has revealed that India’s online population has just reached 350 million, an increase of 50 … Read More
Global Marketing News – 4th September 2015 Landmark court case in China over right to be forgotten A Chinese comedian is suing the Chinese search giant Baidu in an attempt to get a ruling similar to the European “right to … Read More
Global marketing news – 3 September 2015 Controversial new law will affect businesses targeting Russia The Russian government has introduced a controversial new law that requires all companies that handle Russian citizen’s personal data to physically store this data within … Read More
Global Marketing News – 2nd September 2015 WeChat emerges as key mobile ecommerce platform The Chinese electronics giant Haier has said it wants to reach 1 million vendors on WeChat in the next 12 months. WeChat is the most popular … Read More
Global Marketing News – 1st September 2015 Google fights back against EU charges Google has filed a formal response to EU allegations of anti-competitive behaviours. Google stands accused of deploying tactics to boost the ranking of its own Google Shopping … Read More
Global Marketing News – 28th August 2015 International expansion key to revenue growth Research by AFEX has revealed that around half of its clients intend to engage in increased levels of global trade this year, up from 38% who said … Read More
Global Marketing News – 27th August 2015 Cost beats delivery for North American ecommerce buyers Research by Purolator International has revealed that US and Canadian online shoppers are willing to wait longer for items to be delivered if it means … Read More
Global Marketing News – 26th August 2015 TV series key to success in Chinese marketing Chinese companies are increasingly moving their marketing budgets from paid search advertising to content creation, with the creation of sponsored TV series and films becoming … Read More
Global marketing news – 25 August 2015 Google ordered to remove links about removing links The UK’s Information Commissioner’s Office (ICO) has ordered Google to remove links to articles about the “right to be forgotten” from its search results. The … Read More
For years, Baidu has been perceived as the main channel for paid search in China because of its dominating position in the Chinese online market; however, do we, overseas advertisers, really know how to advertise on Baidu? Baidu is a … Read More
Global Marketing News – 24th August 2015 Buzzfeed teams up with Yahoo to enter Japan Buzzfeed is to launch in Japan later this year after partnering up with Yahoo Japan. In the mutually beneficial agreement, Buzzfeed will provide content to … Read More
Global Marketing News – 21st August 2015 Global retailer launches own social network Tesco has launched a social network for mothers in Thailand. The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share … Read More
