Global marketing news – 30 July 2015 Souq.com eyes 100% growth in 2015 The Middle Eastern ecommerce giant Souq.com has predicted that it will see 100% growth this year. Souq had an annual turnover of 500 million UAE Dirhams last … Read More
Global Marketing News – 29th July 2015 The money is in mobile in Japan Research by Kenshoo has revealed that mobile ad spending is booming in Japan. Overall online ad spend went up by 15% in the country last year, … Read More
Global marketing news – 28 July 2015 Slow page load speeds limit international success Businesses targeting international markets are putting their performance at risk by having slow loading speeds, research has suggested. A report from Nielsen has revealed that 47% … Read More
Global marketing news – 27 July 2015 Global logistics brand DHL eyes Chinese e-commerce growth The international logistics company DHL has announced the opening of a new terminal in Shanghai, which forms an important part of its plan to expand … Read More
Managing bids in PPC search campaigns involves a great variety of factors and issues, which makes it rather complicated. This blog post aims to address this problem, and summarises a five-point framework that can be used as a basis for … Read More
Global Marketing News – 24th July 2015 Ebay India launches #SheMeansBusiness to encourage women into ecommerce Ebay India and Your Story have partnered up to launch a campaign called #SheMeansBusiness, an initiative designed to encourage women in India to become … Read More
Global Marketing News – 23rd July 2015 Global FMCG giant Unilever strikes strategic partnership in China The international retailer Unilever has partnered up with Alibaba to help increase sales in China. The retailer has had a presence on Alibaba’s Tmall … Read More
Global Marketing News – 22nd July 2015 Google profits dented by global exchange rates Google’s quarterly revenues have increased by 11% compared to the same period last year, reaching almost 18 billion US dollars. Advertising revenue accounted for 16 billion … Read More
Global Marketing News – 21st July 2015 VKontakte to launch rival to Instagram The Russian social network VKontakte is to launch an image app to rival Instagram. VKontakte’s image app will be completely integrated with the social network, with images … Read More
Global Marketing News – 20th July 2015 Skyscanner and Yahoo Japan launch travel search engine The travel price comparison company Skyscanner and Yahoo Japan have partnered up to launch Skyscanner Japan in an attempt to crack the lucrative Japanese travel … Read More
Global Marketing News – 17th July 2015 China and India look to rural ecommerce Ecommerce companies in China and India are turning their attentions to rural markets. Rural communities are becoming increasingly more connected, with affordable low-end smartphones meaning that … Read More
Global Marketing News – 16th July 2015 VKontakte app banned from Google Play app store VKontakte’s app has been removed from the Google Play app store. VKontakte is Russia’s most popular social network, with 85 million users, out of a … Read More
Some things just never go out of vogue. Like Chanel, a good Bordeaux, or a warm croissant fresh out of the oven on a Sunday morning. Nor does, it would seem, the business appeal of the country from where these goodies … Read More
Global Marketing News – 15th July 2015 Businesses should look East for B2C ecommerce growth A study by SaleCycle has revealed ecommerce trends across the globe. Most B2C ecommerce sales took place in the Asia Pacific region than any other … Read More
Global Marketing News – 14th July 2015 UK online spending has grown 221% in last 5 years Visa Europe has released figures showing that online spending in the UK has grown by a staggering 221% in the last 5 years. … Read More
