Global Marketing News – 5th November 2015 German internet users dislike mobile ads Mobile internet users in Germany do not like mobile ads, according to research by Nordlight Research. The majority, 65%, said they had a negative attitude towards mobile … Read More
Global Marketing News – 4th November 2015 Snapchat overtakes Twitter as second most popular social network in Norway Research by Ipsos has revealed the most popular social networks in Norway. Facebook is the most popular social network by far, with … Read More
Global Marketing News – 3rd November 2015 Education providers can capitalise on international online searches Google has just released data on internet searches related to international education. The data revealed that search queries about US universities were the most common, … Read More
Global Marketing News – 2nd November 2015 Global growth slows for leading social platforms Both Twitter and Line have seen big slowdowns in their user numbers. The micro-blogging site Twitter now has 307 million monthly active users, an increase of … Read More
Global Marketing News – 30th October 2015 Top global markets for luxury ecommerce revealed Research by Luxury Daily has revealed four of the top emerging markets for luxury ecommerce. The study pointed to India, Iran, Thailand and Poland as having … Read More
Global Marketing News – 29th October 2015 Google goes head to head with German publishers Google and German publishers have failed to reach an agreement regarding whether the search giant should pay publishers for content shown online, meaning that a … Read More
Global Marketing News – 28th October 2015 Yandex gives official response to Iran entry rumours A Yandex spokesperson has confirmed with Webcertain TV that the search engine is not planning to enter Iran. The Yandex Press Office commented on speculation … Read More
Global Marketing News – 27th October 2015 Comparison shopping sites trump brand sites in key European markets Research by Google has revealed comparison website trends in Central and Eastern Europe. The Consumer Barometer Survey found that internet users in Germany … Read More
Global Marketing News – 26th October 2015 TV ads more effective than online ads in Asia People in the Asia Pacific region trust TV adverts more than online video adverts, according to research by Nielsen. Looking across 12 Asia Pacific … Read More
Global Marketing News – 23rd October 2015 Instagram to overtake Twitter for marketing in the US Research by Emarketer predicts that the number of US companies using Instagram for marketing purposes will overtake the number using Twitter within 2 years. … Read More
Global Marketing News – 22nd October 2015 Myanmar social network MySquar to integrate online payments The Myanmar social network MySquar has teamed up with the Myanmar online payments provider MyPay. MySquar has invested 500,000 US dollars in MyPay to integrate … Read More
Global Marketing News – 21st October 2015 Mobile marketing solution launches in China The Chinese ecommerce company JD and the internet giant Tencent have joined forces to develop a mobile marketing solution. With 86% of China’s 650 million internet users … Read More
Global Marketing News – 20th October 2015 Harnessing ecommerce boosts small business success Small businesses in Europe that engage in ecommerce are much more successful than similar businesses that don’t sell online, according to research by eBay. Around 130,000 small … Read More
Global Marketing News – 19th October 2015 Weibo launches ecommerce feature The popular Chinese social network Weibo has just launched an ecommerce feature, just weeks before Singles’ Day. Singles’ Day falls on the 11th November and is traditionally the busiest … Read More
Global Marketing News – 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is … Read More
