More than 2 billion people globally are present on at least one social network (nearly 10% in Europe). Given the huge potential of this communication channel, having a social media strategy is vital for increasing the visibility and reach of … Read More
So, you think your new international website content has what it takes to launch your business to global success? Sure, your content may be of a high quality from a purely linguistic point of view, but it is not quite … Read More
It’s become second nature to many of us; whether we’re on a train or the bus, waiting for a meeting to start or even the kettle to boil, checking our mobile phones and our apps is something that we do … Read More
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? … Read More
Seznam.cz, a search engine in the Czech Republic which is still holding a vast number of users, recently announced changes that are about to affect mainly businesses in the Czech market including branches of international companies. The most important change … Read More
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. … Read More
Translating your website is one of the most popular strategies used to expand a business to international markets and increases sales globally. French businesses have a big opportunity in just the wide-reaching Francophone world; however offering products and services in … Read More
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason … Read More
It’s certainly a region on the rise when it comes to internet access and usage, meaning that Latin America is an increasingly interesting target for international businesses and offers many opportunities. Of course to be successful there, its essential that … Read More
Delegates attending the International Search Summit Seattle will be in with a chance to win an all access pass for the SMX Advanced conference as well. On Thursday June 5 all delegates will be entered into a draw and the … Read More
It’s a borderless world. Go global! Everything is there for the taking, just reach out and grab it. The world is flat. I could go on, but I won’t. Chances are you’ve already heard it one too many times. No … Read More
Online video is BIG full stop! 100 million internet users watch online videos every single day, with 100 hours of video footage uploaded to YouTube every minute! What’s more amazing is that 80% of video views on YouTube are actually … Read More
From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, … Read More
When considering branching out into new target markets it’s really important that you research your customer and their activities online which may vary depending on their global location. There are several things that you need to establish before expanding your … Read More
In a career spanning agency and in-house roles, not to mention a period as Search Quality Manager at Google, there aren’t many international search challenges and scenarios that Johann Godey hasn’t come across. At the International Search Summit London on … Read More
