You may have heard that a website should have two types of sitemaps – a sitemap page and an XML sitemap. The sitemap page is for visitors and the XML sitemap for search engines. The XML sitemap is indeed for … Read More
It’s been a while since I read some fresh content about rel-alternate hreflang-x. It seems there’s less talk about it nowadays and more site owners or webmasters just get on implementing it. Does it work so well that you see … Read More
The next Chinese New Year will be on Thursday 19th February 2015 and will be the Year of the Sheep. Chinese New Year is celebrated in China, obviously, and also anywhere else in the world with a significant Chinese population. … Read More
When you have an international business with in-country teams speaking different languages and with different cultures, it is not easy to manage your company’s global digital activities, have one voice, keep your colleagues happy but also bring results. Using a … Read More
Italy currently ranks fifth in online retail sales in Europe, trailing the U.K., Germany, France and Spain, with approximately €6 billion in retail online sales last year and a growth rate of 9% or higher every year. It is expected … Read More
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing … Read More
As today is Halloween here in the UK, the Webcertain team has been sharing the different experiences we have of this “festival” or similar kinds of celebrations in our native countries – as well as getting into the spirit with … Read More
Lately, there has been a buzz around new social networks and mailing platforms that promise their users privacy protection and no ads. One of these social network platforms in particular seems to have stirred quite an interest. There have been … Read More
Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its … Read More
At the last event I was speaking at, one of the attendees asked me a very simple question: “Should I go international?” At first, I did not really get the intention behind the question so I asked him to repeat. … Read More
One of the biggest pitfalls of running campaigns across different markets and languages can be making assumptions or believing stereotypes about countries and cultures. By assuming you know how a particular culture behaves or what they expect, you can run … Read More
If you’re not familiar with the wonderful world of translation then the phrase computer-assisted translation (CAT) will probably mean nothing to you. You may even think that it’s the same as machine translation, but I’m here to tell you that … Read More
Whilst more and more people around the world are becoming increasingly comfortable with buying products online because of its ease of use and the ability to search for discounts, Italy bucks the trend when comparing digital and physical sales: 88% … Read More
If your business is targeting overseas markets, the chances are that China is on your radar. Now the biggest internet market globally and fast becoming the largest e-commerce market in the world, many organisations see the huge opportunity in reaching … Read More
Harnessing international social media has become an essential part of the marketing mix for brands targeting a global audience and it has become commonplace for companies to have multiple profiles on multiple platforms in multiple languages. But with the millions … Read More
