17 February 2015 – Global marketing news Image leaked of Chinese worker manipulating app rankings An image has appeared online apparently showing a Chinese worker deliberately manipulating Apple app rankings. The image, which was originally posted on the Chinese social … Read More
16 February 2015 – Global Marketing News Qihoo fined 51 million yuan for unfair competition A Beijing court has ordered Chinese technology company Qihoo to pay rival Sogou 51 million yuan, equivalent to 8.2 million US dollars, according to the … Read More
15 February 2015 – Global Marketing News Baidu reorganising into 3 groups Baidu has announced that it will be reorganising its business into three groups. The existing businesses will be restructured to create a mobile services group, a search group, … Read More
14 February 2015 – Global Marketing News Facebook growing in Asia but struggling with monetisation Facebook is growing in popularity in Asia faster than anywhere else in the world, with a 51% increase in user numbers in the last 2 … Read More
13 February 2015 – Global Marketing News Online search overtakes print media as most trusted news source Research company Edelman has announced that online search engines have surpassed traditional printed media as the most trusted news source. The research revealed … Read More
12 February 2015 – Global Marketing News Naver unveils new mobile shopping platform The Korean search engine Naver has announced that it will be introducing a mobile shopping platform later this year. With smartphone penetration at over 100% in the … Read More
11 February 2015 – Global marketing news Qihoo buys 360.com for $17 million The Chinese technology company Qihoo has bought the domain name 360.com for 17 million US dollars. Qihoo bought the domain name from Vodafone on 4th February in … Read More
From 1st January this year, it is a legal requirement for companies processing the personal data of Russian nationals to have it stored in Russia, according to highly disputed Act N242-ФЗ (or rather, amendments to the existing Personal Data Protection … Read More
10 February 2015 – Global marketing news Google must improve its privacy policy, says Britain’s ICO Britain’s data protection regulator has ruled that Google’s privacy policy is too vague and needs changing, as reported by Reuters. Google’s privacy policy has … Read More
Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts … Read More
Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called … Read More
As we start 2015, it is a great time to really start thinking about future projects for the next twelve months. Although you may have considered what will be included in your international marketing campaigns, and secured budget to boot, … Read More
When you decide to promote your products or services in international markets, there are specific issues to consider which might not have been relevant to your PPC advertising in your home market. In this post I will talk you through … Read More
Many of the Webcertain team won’t be spending Christmas in the UK – they’ll be flying off to join family and friends in their home countries. As we prepare for one of the biggest celebrations of the year, we wanted … Read More
Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital … Read More
