Gemma Houghton

Gemma Houghton

Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
whatsapp-business-23012018

WhatsApp launches new service for businesses

Global marketing news – 23rd January 2018 The messaging app WhatsApp has launched a new service for businesses. It is now possible to edit keywords within the AdWords app. Various South East Asian countries look set to introduce an ecommerce … Read More

display-advertising-us-2021-01122017

US Display Advertising To Grow 70% In Next 4 Years

Global Marketing News – 1st December 2017 US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service. Visit Webcertain.tv to … Read More

bing-black-friday-flyer-ads-21112017

Bing Launches Black Friday Flyer Ads

Global Marketing News – 21st November 2017 Bing has launched its Black Friday flyer ads, Adyen has partnered up with Yandex.Checkout, and Pinterest has rolled out custom QR codes for businesses. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

google-faster-search-africa-20102017

Google Launches Faster Search Feature In Africa

Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch … Read More

european-ecommerce-06102017

European Ecommerce Market To Grow 19% In 2017

Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 … Read More

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