Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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Apps On The Rise In The East

Global Marketing News – 19th January 2017 App downloads are exploding in India and China, Snapchat is forecast to be a danger to Facebook advertising, and Komplett has set its eyes on becoming a Nordic Amazon. Visit Webcertain.tv to watch the full bulletin or … Read More

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Google Introduces Penalty For Interstitial Ads

Global Marketing News – 16th January 2017 Google has launched an interstitial ad penalty system, the EU Is considering removing cookie banners, and research has shown that French millennials are concerned about a brand’s ethics. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Russia Blocks LinkedIn In App Stores

Global Marketing News – 11th January 2017 LinkedIn has been removed from all Russian app stores, South Koreans prefer native social media platforms, and WeChat has launched its “mini-programs” app feature. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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Amazon To Launch In Singapore

Global Marketing News – 6th January 2017 Amazon is to launch in Singapore, putting it head-to-head with Alibaba-owned Lazada in South East Asia. Tencent has signed a deal to encourage user generated content in Thailand. And new research has demonstrated … Read More

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Turkey Tightens Online Censorship

Global Marketing News – 3rd January 2017 The Turkish government has increased its censorship regulations, the US has labelled Taobao a ‘notorious’ marketplace, and Amazon has seen larger than expected Echo sales over Christmas. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Data Collection Changes In 2016

Global Marketing News – 20th December 2016 We look at how data collection has changed in 2016, data use controversy, and new international privacy laws, including changes from WhatsApp and the EU. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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European Retailers Take On Amazon In Home Markets

Global Marketing News – 15th December 2016 European retailers have begun to take on Amazon, Baidu has relaxed its advertising rules, and Walmart has invested in Mexican ecommerce. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with … Read More

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Majority Of Russians Support Online Censorship

Global Marketing News – 24th November 2016 The majority of Russians support online censorship, China’s online giants are moving towards paid content, and social influencers are not swayed by money. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of … Read More

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Russian Court Upholds LinkedIn Ban

Global Marketing News – 16th November 2016 The Russian courts have upheld a ban on the the professional social network LinkedIn, Line is turning its back on Western markets to focus solely on four Asian countries, and a new ecommerce … Read More

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