Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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Bing Launches Black Friday Flyer Ads

Global Marketing News – 21st November 2017 Bing has launched its Black Friday flyer ads, Adyen has partnered up with Yandex.Checkout, and Pinterest has rolled out custom QR codes for businesses. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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Google Launches Faster Search Feature In Africa

Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch … Read More

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European Ecommerce Market To Grow 19% In 2017

Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 … Read More

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Top International Search Tips From The Experts

The International Search Summit is taking place in the beautiful city of Barcelona on the 5th October 2017. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international … Read More

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WeChat Tests New Advertising Option

Global Marketing News – 8th September 2017 WeChat has started beta testing a new advertising option, Google might face a fresh investigation from the European Commission, and Coca-Cola has announced that it wants to make India its third largest market … Read More

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JD.com Partners With Qihoo 360

Global Marketing News – 30th August 2017 JD.com has partnered with Qihoo 360, brands can now control ad placement on Snapchat, and research has found that people in the Asia Pacific region are willing to exchange data for personalised travel … Read More

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Google Developing New Tools For News Publishers

Global Marketing News – 23rd August 2017 Google is developing new tools for news publishers, China has launched an online court, and research has found that businesses have unrealistic expectations of the African market. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Bing Ads To Launch Labels Feature

Global Marketing News – 18th August 2017 Bing Ads will soon be launching its labels feature to all accounts, Facebook is rolling out its Marketplace platform across Europe, and Amazon Pay has entered into competition with Flipkart and Paytm in … Read More

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