Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
wechat-mini-programs-nearby-advertising-08092017

WeChat Tests New Advertising Option

Global Marketing News – 8th September 2017 WeChat has started beta testing a new advertising option, Google might face a fresh investigation from the European Commission, and Coca-Cola has announced that it wants to make India its third largest market … Read More

jd-com-qihoo-360-30082017

JD.com Partners With Qihoo 360

Global Marketing News – 30th August 2017 JD.com has partnered with Qihoo 360, brands can now control ad placement on Snapchat, and research has found that people in the Asia Pacific region are willing to exchange data for personalised travel … Read More

google-tools-for-news-publishers-23082017

Google Developing New Tools For News Publishers

Global Marketing News – 23rd August 2017 Google is developing new tools for news publishers, China has launched an online court, and research has found that businesses have unrealistic expectations of the African market. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

bing-ads-labels-18082017

Bing Ads To Launch Labels Feature

Global Marketing News – 18th August 2017 Bing Ads will soon be launching its labels feature to all accounts, Facebook is rolling out its Marketplace platform across Europe, and Amazon Pay has entered into competition with Flipkart and Paytm in … Read More

facebook-faster-loading-webpages-news-feed-07082017

Facebook News Feed To Prioritise Fast Pages

Global Marketing News – 7th August 2017 Facebook will soon start placing faster loading webpages higher up in the News Feed, Apple Pay is set to launch in multiple new markets, and Google has introduced ‘badges’ to its Image Search … Read More

apple-removed-vpns-china-02082017

Apple Complies With Chinese VPN Clampdown

Global Marketing News – 2nd August 2017 Apple has removed multiple VPNs from its Chinese App Store, Twitter has begun testing a subscription-style advertising service, and South African brands are beating the recession that’s gripping the country. Visit Webcertain.tv to watch the full … Read More

naver-papago-translation-25072017

Naver Launches Papago Translation Feature

Global Marketing News – 25th July 2017 Naver has officially launched its Papago translation feature, Amazon has added Alexa to its Android app, and mobile payments are on the rise in India. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

internets-biggest-giants-united-over-net-neutrality-blog

Web Alliance Over Net Neutrality

Global Marketing News – 17th July 2017 Some of the internet’s biggest giants have united over net neutrality, research has revealed that 43% of US millennials have made a voice purchase in the last year, and brands can now remarket … Read More

Yandex.Metrica