Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
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Facebook Testing Local Search Feature

Global Marketing News – 28th March 2017 Facebook has started testing a local search feature that suggests nearby businesses, Twitter is considering introducing a paid membership option that would give users access to advanced features, and more. Visit Webcertain.tv to watch the full bulletin or … Read More

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Facebook Launches New Tool To Tackle Fake News

Global Marketing News – 23rd March 2017 Facebook has launched a new tool to fight fake news, Sogou looks set to publish an IPO, and a survey has identified the most popular instant messaging apps in Russia. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Baidu And Sogou Fined For Showing Illegal Ads

Global Marketing News – 15th March 2017 Two Chinese search engines have been fined for displaying false and illegal adverts, AR and VR are predicted to soar in Europe, and Alibaba has signed a deal with the Danish government. Visit Webcertain.tv to watch … Read More

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Google Expands AMP To The Far East

Global Marketing News – 10th March 2017 Google has expanded AMP into Eastern markets, mobile ad spend in the UK is expected to soar this year, and LinkedIn has written to Russian regulators to confirm that it will not host data … Read More

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Baidu Announces Consultancy Service For Thai Market

Global Marketing News – 7th March 2017 Baidu has announced a new marketing consultancy service in Thailand, McDonald’s has announced a new global campaign, and the use of HTTPS is on the rise. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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YouTube Passes Huge Viewership Milestone

Global Marketing News – 2nd March 2017 YouTube has hit 1 billion hours of video viewership per day, Line Pay is seeing huge growth, and Flipkart has introduced a traditional Indian parlour game to Instagram as part of a new … Read More

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Google And Bing Clamp Down On Online Piracy

Global Marketing News – 22nd February 2017 Google and Bing are clamping down on online piracy, Chinese smartphones are successfully expanding further across Asia, and European luxury brands are overtaking homegrown brands in the US. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Facebook Announces Smart TV App

Global Marketing News – 17th February 2017 Facebook is increasing its focus on video, almost 80% of Swedes now shop on mobile devices, and Twitter has backtracked on its recent anti-harassment rules. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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Google Reportedly Planning App Store Launch In China

Global Marketing News – 14th February 2017 Google is reportedly looking to enter the Chinese app store market, Pinterest has announced several new mobile features, and half of the world’s population now owns a smartphone. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Amazon To Expand Its Advertising Platform

Global Marketing News – 9th February 2017 Amazon is looking to grow as an advertising platform, Yandex.Checkout has introduced Apple Pay, and internet censorship in France saw a dramatic increase in 2016. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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Japan Rejects Right To Be Forgotten

Global Marketing News – 6th February 2017 A Japanese court has rejected the ‘right to be forgotten’, Facebook has reported a strong final quarter of 2016, and Snapchat gets set for its IPO. Visit Webcertain.tv to watch the full bulletin or to watch a … Read More

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Facebook Tests Ads On Messenger

Global Marketing News – 1st February 2017 Facebook has begun testing an advertising system on Messenger, Chinese New Year has brought about the launch of new augmented reality games, and PayPal has seen huge success on mobile. Visit Webcertain.tv to watch the full … Read More

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Alibaba Saw Huge Success In 2016

Global Marketing News – 27th January 2017 Alibaba has announced huge levels of success in 2016, Google has released its call reporting tool in India and South Africa, and Snapchat is helping to expand influencer marketing in Germany. Visit Webcertain.tv to watch … Read More

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