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Elin Box

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

Baidu’s iQiyi To Acquire 1,000 Hollywood Titles

Global Marketing News – 24th June 2015 Baidu’s iQiyi to acquire 1,000 Hollywood titles Baidu is to head to Hollywood, thanks to its video streaming subsidiary, iQiyi. The service hit five million subscribers in June, an increase of 765% from … Read More


France Threatens Google With Sanctions

Global Marketing News – 18th June 2015 France threatens Google with sanctions The data privacy watchdog in France, the CNIL, has ordered Google to remove links from all of its domains under the “EU right to be forgotten” law. The … Read More


Yahoo Japan Enters Partnership With Alibaba

Global Marketing News – 12th June 2015 Yahoo Japan enters partnership with Alibaba Yahoo Japan has announced that it will be entering into a partnership with the Chinese ecommerce giant Alibaba later this summer. The deal will make it cheaper … Read More


Yandex Releases Algorithm Data

Global Marketing News – 8th June 2015 Yandex releases algorithm data The Russian search engine Yandex has released data showing how its latest algorithm change has been affecting websites’ rankings in the search results pages. Their Minusinsk algorithm, which was … Read More


Russia to block Google, Facebook and Twitter

Global marketing news – 27 May 2015 Russia to block Google, Facebook and Twitter Russian authorities have threatened to fine and block Google, Facebook and Twitter for allegedly breaking the Russian “blogging law”. The law in question says that bloggers … Read More

Alibaba's Sales Grow

Alibaba Sees Sales Increase By 40%

Global Marketing News – 14th May Alibaba Sees Sales Increase By 40% Alibaba has reported a 40% growth in sales for the last quarter. Chinese consumers have purchased 600 billion Yuan worth of products through the Chinese e-commerce site in … Read More

McDonalds International Structure

McDonalds Is To Change Its International Structure

Global Marketing News – 11th May McDonalds is to Change its international Structure The company’s new chief executive, Steve Easterbrook, plans to reorganise the fast-food chain in an attempt to turn it into what he refers to as a ‘modern, … Read More

Sohu.com sees earnings grow in China

China’s Sohu.com is catching up with Baidu

Global marketing news – 5 May 2015 Sohu.com is catching up with Baidu in China  Sohu.com could be a threat to Baidu, having reported better than expected financial results with a revenue increase of 25%. The Chinese internet company, based … Read More

Facebook Suffers Revenue Drop

Facebook Suffers Slowdown In Global Growth

Global Marketing News – 28th April Facebook Suffers Slowdown in Global Growth Shares in Facebook fell by 2% last week as it reported its slowest quarterly revenue gain in two years. Meanwhile, research and development spending increased as more money … Read More