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Changes in PPC ads in Japan

There are some changes in PPC ad market in Japan in December. Here’s some notes for those people who are running the ad campaign in Japan market. – MSN Japan’s Live Search result pages now show the ads from Microsoft Digital Advertising Solutions. – Overture changed the ad guide lines

RSS reader brings more accesses to sites in Japan

RSS feeds are very convenient way to obtain the information without visiting each web site, and more and more Japanese are using the services. Despite the initial concern of some of the sites may lose the number of access by providing the RSS service, the latest research done by Japan.Internet.com

Yahoo Japan's search word ranking for 2006

Yahoo Japan has announced its 2006 Search word ranking. (Jan 1 – Nov 5, 2006) The results shows new trend in the search words used at Yahoo Japan this year. In over all ranking, the ultimate bulletin board service site “2 Channel”, who has been ranked #1 for the past

New trend in Japanese SNS market

As I’ve reported in past, SNS services are really hot in Japan. While mixi went public with more than 7mil members, and Softbank to offer Japanese version of MySpace, there’s a new trend in SNS market in Japan. At nanoty.jp, you can create your own SNS site for free. From

More than 500K "xxx.JP" domain registered

“.jp” domain debuted in February 2001. With more than 500,000 domain registered, now there are more “xxx.jp” registered than other form of JP domains such as “xxx.co.jp” and “xxx.ne.jp”. The total number of registered JP domain is 866.495 (as of Nov. 1, 2006) Unlike “xxx.co.jp” domain, any one can obtain

Google makes Top 10 property ranking site in Japan

On October 23rd, Net Ratings put out the top 10 property ranking sites in Japan for the month of September 2006. According to their research, Google made the top 10 ranking for the first time in history with more than 5 mil increase in the number of users compared to

CM prompted search – survey in Japan

Many CMs aired in Japan now mention a keyword phrase, some even show a phrase being typed in the search window on commercial. According to Internet.com and goo Research, 52% of the Internet users who responded to the survey have responded that they remembered seeing such CMs, and 30% of

Yahoo Japan's digital home engine

Yahoo Japan made a licensing agreement with Mediabolic for its web media product software, with which Yahoo Japan is going to develop “Yahoo! digital home engine”. Once it’s developed, people can access Yahoo Japan’s services such as search engine, auction, and photo albums, from TV screen at home. In Japan,

Japanese blog user survey

Internet.com and goo research have announced its blog user survey results. It shows the difference in usage between male and female. Q1: Have you viewed someone else’s blog in last 30 days? Male – Yes 77.75% Female – Yes 80.40% Q2: Do you have a blog? Male – Yes 31.99%

Google Japan's future plan

Google’s senior v.p. of global sales, Omid Kordestani spoke at the conference in Tokyo last week that they will add engineers in Japan to develop new technologies in one of the most advanced markets for mobile technologies. They understand the importance of offering more mobile services in Japan where more