Earlier this month, UCC coffee, one of the popular coffee manufactures in Japan, made a big mess on Twitter in a matter of days. Here’s what happened. They have been running “Good Coffee Smile Campaign” since 1999 using mas-media. This year, they decided to use Twitter in addition to ads
During the interview with Nikkei Business, Yahoo Japan’s president Inoue said that he wasn’t impressed by some of the popular Google services such as Street View, Book Search and AdWords. He thinks that those services are either in the “gray area (of the law)” or copies of someone else’s services,
The Mobile Marketing Association announced the results of its Annual Global Mobile Attitude and Usage Study conducted in 2008. The markets surveyed in the Asia Pacific segment of the study include: Australia, China, Hong Kong, India, Japan, Singapore and South Korea. It shows the strong market opportunity for mobile marketers
It is a known fact that Japanese are one of the top users of Social media in the world. Japan was the number-one country by the number of YouTube users for years, and still now, Japanese spend most time on YouTube. Back in April, Yahoo Japan organized GyaO! as its
According to a report on “Shopping and E-commerce businesses in Japan” by Fuji-Keizai, the market including catalog shopping, TV shopping, online shopping and mobile shopping, will become $5.4 billion market in 2010, a 109% growth from 2008. The report also predicts that online shopping will take up more than a
Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as well as to provide support to working groups under SEMPO
The first ad:tech in Japan was held on 2 and 3 September in Tokyo. The agenda had four keynotes invited from overseas and a keynote panel by three Creative Directors and a CEO from Japanese corporations including Dentsu. Innovation was one of the themes of the conference, which had six
On July 29, GREE (gree.jp), one of the biggest SNS sites in Japan, announced its financial report from June. The report shows that they had 374% increase in sales and 696% increase in profit compare to June of last year. Since last year, GREE has been promoting the services through
7 organizations such as Internet Associations in Japan are getting together to set up Japanese Internet Domain Name Conference (the final name may change). The main purpose of the conference is to set the regulations and standards for new Japanese ccTLD related issues, and to select contractors in Japan. In
Ask.jp announced that they will end the search service on June 25. They ad services has been ended in May. The search services include web, blog, products and category search. Ask opened its beta version in August 2004, and the official version in February 2005. They have been struggling to