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Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

Japanese consumers buying cycle

I just read the survey taken by OPT and Cross Marketing with 300 male and female Blog and SNS users in Japan. It has interesting results about what have the impact on Japanese consumers in purchasing products and services. Q. … Read More

Gmail is available for everyone in Japan

Google’s Gmail account is now available for general public without an invitation in Japan. Currently, Google is the default search engine on mobile “au” through the tie-up with KDDI. Gmail may become “au”‘s mobile mailer soon??? Gmail is also available … Read More

Internet usage trend in holiday season in Japan

“Obon” (Aug 10-16) is one of the biggest holiday season in Japan. More and more people use Internet to obtain leisure related information such as travel booking, attraction, and weather. On the other hand, people are busy with their vacation … Read More

Overture Japan ads now appear on mixi SNS

Overture Japan began serving ads to Japan’s No.1 social networking service “mixi” on July 27. The content-match ads appear on the mixi content search results pages. On July 26, mixi announced that its membership reached 5 million on July 24. … Read More

44% of Japanese mobile users click ads

Mobile Research with goo, a project run by goo research and Japan.internet.com, announced the results of the Mobile Search research. 1083 mobile users in Japan participated in the research, 43.4% male and 56.6% female. Yahoo mobile is the most popular … Read More

More mobile net users than PC net users in Japan

The latest research by Ministry of Internal Affairs and Communication shows that there are more mobile Internet users (approx. 69.23mil) than PC Internet users (approx. 66.01mil) in Japan for the first time in history. It also shows 57% (approx. 48.62mil) … Read More

PSI-Japan begins ".mobi" domain registration

PSI-Japan has begun accepting the applications for new domain “.mobi” for mobile sites. From May 22 to 29, the registration is limited to the member companies and organizations to GSMA, CTIA, MMA, CWTA, and MEF for their registered trademarks. From … Read More

New affiliate organization in Japan

JASK (Japan Affiliate Service Kyokai) was established on May 12th. They will exchange and provide the information and the services with affiliate service providers, including: – increase the understanding of the affiliate programs – monitor improper activities and exchange the … Read More