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Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

2 million Japanese enjoy YouTube

The Internet Usage in Japan (by Net Ratings) reports that more than 2 million Japanese had accessed to YouTube¬†even though the site is in English. The number of Japanese users who access to YouTube has been rapidly increasing since December … Read More

What does prompt Japanese to search?

According to the survey done by Opt and Cross Marketing, the “newspaper articles” was the number 1 reason (37%) why Japanese male searches, and the “conversation with family and friends” was the number 1 reason (49%) why Japanese female searches. … Read More

goo to offer Wikipedia search in Japan

One of Japan’s oldest search sites, goo, has added “encyclopedia search” button on its dictionary search service, “goo dictionary“. This is the first tie-up search service with Wikipedia in Japan. goo dictioary has about 3 million users/month, and one of … Read More

Become's Japanese version

The shopping focused search site, Become.com, has opened its Japanese beta version “Become.co.jp” on the 10th. The site users can search the information such as products, reviews, and EC site comparisons in Japanese.

New "Google mini" released in Japan

On 12th, Google announced the release of new “Google mini” in Lego-ish simple design, the search appliance for mid to small companies. Google picked Japan as the first market for the new “Google mini”, and this version is 100% localized … Read More

Google Japan's ads for mobile

Google Japan’s “Google mobile ads” started on the 7th of April. The ads show up on Google.jp’s search results. In addition to the title (with link to the site) and the description, the ads show a telephone icon, which can … Read More

Japanese Google users like Google Earth

According to the survey by Japan.Internet.com and JR Tokai express search, almost 80% of participants responded as they’ve used Google Japan. Q: Do you use Google? 39.9%: Yes, sometimes 39.0%: Yes, always 18.2%: Have heard about it, but haven’t used … Read More

Yahoo! Japan's keyword input assist

On March 15, Yahoo! Japan opened the beta version of Keyword input assist. When a search user types the first several character of the search word, it will display a list of related keywords. This function is available to the … Read More

Japan blog association

Japan Ministry of Internal Affairs and Communications has established Japan Blog Association on February 28, 2006. Its purpose is to perform research, study, support, etc. about Blog, and to provide the information and environment for Blog users to enjoy blogging … Read More

280Bil. yen – Japan online ads market

Dentsu has published “Advertising Costs in Japan, 2005” on February 20th, 2006. The report shows that the total internet advertisement spending in 2005 is 280.8 billion yen (approx. $230mil), which is 54.8% up from the previous year. The total for … Read More

Growing Japanese Electro-communication Market

According to the 2005 4th quarter Electro-Communication Study done by Ministry of Internal Affairs and Communications, the Electro-communication market is growing rapidly in Japan. The results show there are 14,310,000 DSL contractors, 3,978,500 FTTH contractors, and 10,022,000 IP phone numbers. … Read More

BB Portal for digital TV in Japan

5 top home appliance manufactures* has organized “DTV Portal Inquiry Working Group”. “It is important to provide the services that are easy to understand and easy to use, as digital TV and Internet become part of people’s lives in Japan. … Read More

Ask Jeeves Japan's new services

On February 1st, Ask Jeeves Japan launched beta version of the local area information search services “Jimo Navi” from Ask.jp . Ask.jp has also launched mobile version of the local area information search service “Ask M Town” on January 24th, … Read More