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Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

Japanese portals usage report

NetRatings’ report on Japanese main portal sites usage shows interesting facts. It reports that people visit Yahoo Japan site spend most time on Yahoo Auction site (26%), which is much higher than Yahoo’s top page (15%). It also reports that … Read More

Yahoo to aquire 100% of Overture Japan stock share

On August 31, Yahoo announced that they acquired 100% of Overture Japan’s stock. With this acquisition, Yahoo aims to become the largest share holder in the search engine marketing industry. (200 stocks, US$13,426,000.00) The announcement included no particular changes in … Read More

Japan's Internet population to reach 80 million

According to “Internet White Paper 2007” by Inpress R&D, Japan’s Internet population is 82.2 Million, which is more than 60% of Japan’s population. The Internet population increased about 10% from 2006. It shows that the age group 50s and up … Read More

Japan's video search engine "Fooooo" goes global

The video search engine “Fooooo” is now available in 11 languages including Russian, French, Chinese, and English. Fooooo started its beta version in Japanese in March 2007 offering the search services from more than 28 million movies/videos from 50+ sites … Read More

Japanese government's Bot Measure Project

Ministry of Economy Trade and Industry and Ministry of Internal Affairs and Communications just announced the status of “Bot Measure Project”, which started in last December. In 2006, they collected 974,999 bot programs and found 1,711 programs, which were not … Read More

Japan web development and web marketing consortium

A non-profit organisation, Japan Web development and Web marketing Consortium was established on 1 April to improve the quality of Japanese web. Current members include, Adobe Systems, Apple, Microsoft, web design companies, and some individual members. They plan to offer … Read More

Japan University to introduce Google Apps

Japan University just announced its plan to introduce Google Apps (Education Edition), and provide it to students (up to 100,000 students). The service includes, Gmail, Google talk and Google calender. They plan to provide the service to a total of … Read More

Yahoo! Japan Laboratory opened

Yahoo! Japan announced the opening of Yahoo! Japan Laboratory in Tokyo. It aims to contribute to a healthy, rich development of the Internet by investigating and researching a further possibility of the Internet with the advancement of the technology, and … Read More

Web 2.0 Expo Tokyo in November

O’Reilly Japan and CMO Technology announced its plan for “Web 2.0 Expo Tokyo”. It’s currently scheduled for November 15 and 16 at Izumi Garden in Roppongi, Tokyo, Japan. Tim O’Reilly is scheduled to attend the expo as a keynote, which … Read More

Yahoo's ads platform "Panama" opened in Japan

After a long wait, Yahoo / Overture has finally shifted the pay-per-click ads platform to “Panama” in Japan. According to comScore Networks’ study, the advertising campaign on new platform is bringing a higher click-through-rate (5-9% up) since its opening on … Read More