If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as … Read More
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to … Read More
In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or … Read More
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing … Read More
Internet penetration in Africa is lower than any other continent, at 18%. For this reason, Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where … Read More
Internet penetration in Kenya is higher than the African average, with 37 million Kenyans out of a population of 48 million being online. With 77% of Kenyans currently online and this number set to grow, if you’re targeting the Kenyan … Read More
New statistics pop up every day about mobile and its growing share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to … Read More
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all … Read More
Last week, I came accross an intriguing article with the title : HALAL Search Engine Launched….and I kept on reading. The Search Engine targets the muslim e-community that surfs the World Wide Web and would come accross ‘haram content’, hence … Read More
Yahoo has announced it is to acquire Maktoob.com, the leading online community in the Arab world with more than 16.5 million unique users. This also means that Yahoo will acquire control of the original Arabic search engine – Al Araby.com. … Read More
According to The White African Blog, a new Ad network has been launched called Pamoja Media. Started by Joshua Wanyama (of AfricanPath) and Benin Mwangi (of Cheetah Index), it’s an ad network created to serve advertisers trying looking for a … Read More
Appfrica, web portal offering news related to African innovation, education and entrepreneurship in technology, published information and statistics on the current state of Internet penetration in Africa.
