If you’ve ever wondered how international companies coordinate their PPC campaigns, you are not alone. From interviewing several international businesses such as Sixt Rent a Car and Bing on Webcertain TV, we have collected a number of useful pieces of … Read More
The Advertising Arena – 2nd March 2016 Today we’ll be focusing on Google’s new SERP layout and what this means for digital advertisers. On Friday the 19th of February, Google announced that it was changing the way it displays adverts … Read More
The Advertising Arena – 26th January 2016 New Bing Ads Editor coming in summer 2016 Bing has announced that the next version of its Bing Ads Editor will be available in summer 2016. The new Bing Ads Editor will be … Read More
A long-awaited change has been introduced to the Yandex Direct interface this week! The new Report Wizard 2.0 is now available on account level and offers many new bulk campaign reporting options. Currently this tool is available in beta version … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, … Read More
For years, Baidu has been perceived as the main channel for paid search in China because of its dominating position in the Chinese online market; however, do we, overseas advertisers, really know how to advertise on Baidu? Baidu is a … Read More
Following the extensive number of recent announcements from the Russian search engine, all Yandex.Direct users should be aware by now that some significant changes are coming to the auction format and ad ranking rules. However, it is one thing to … Read More
Managing bids in PPC search campaigns involves a great variety of factors and issues, which makes it rather complicated. This blog post aims to address this problem, and summarises a five-point framework that can be used as a basis for … Read More
Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called … Read More
When you decide to promote your products or services in international markets, there are specific issues to consider which might not have been relevant to your PPC advertising in your home market. In this post I will talk you through … Read More
Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital … Read More
Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its … Read More
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and … Read More
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason … Read More
