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International PPC

International Search Summit - Paid Search

Focus On Mobile Will Drive International PPC Wins

Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, … Read More

Obstacles to Ad Copy Translation

3 Obstacles To Ad Copy Translation

Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as … Read More

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