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International PPC

yandex-extended-text-ads-1

Yandex Direct Embraces Extended Text Ads (ETAs)

An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new … Read More

International PPC: The 3 Key Aspects

If you’ve ever wondered how international companies coordinate their PPC campaigns, you are not alone. From interviewing several international businesses such as Sixt Rent a Car and Bing on Webcertain TV, we have collected a number of useful pieces of … Read More

china-online-marketing

10 Top Tips For Succeeding Online In China

China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More

jim-banks-series-international-ppc

Managing The Biddable Media Mix In Global Campaigns

Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, … Read More

baidu ppc

The pros and cons of working with Baidu PPC

Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called … Read More

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