If your manufacturing or engineering business operates in multiple countries, it is important that your technical materials are translated and localised for each target country. However, technical translation projects pose some unique challenges. This blog post will provide three tips … Read More
This blog post was updated on 30 June 2022. There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really … Read More
Did you know that almost half the world’s population are on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing … Read More
Many manufacturing companies have been around for a very long time, often based on a strong engineering heritage. In the past, focusing on production and the supply chain was enough to grow and thrive with minimal marketing efforts. Businesses grew … Read More
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think … Read More
We live in a world where we are constantly bombarded by brands. From Apple creating a frenzy every time it releases a new iPhone, to Disney basically being on a mission to buy every single film studio in the US, … Read More
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings … Read More
If you are a manufacturer who is thinking of expanding into a new market, the first thing you need to do is conduct market research. Conducting proper research will help you to understand the market that you want to enter, … Read More
On 18 July 2019, we hosted the webinar “Why B2B product marketers must be brave to succeed internationally”. The webinar was aimed at B2B product marketers who want to utilise digital marketing to expand globally. At Webcertain, we have a … Read More
A writer once said that a beautifully-written fantasy is more valuable than a badly-spoken fact. Why? Because humans love stories. Storytelling is all the rage in digital marketing, and social media has become a huge part of that. In a … Read More
The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers … Read More
This blog post was updated on 4 May 2023. For many manufacturers, marketing is not at the top of their priority list. This is fine if you are a big brand that consumers know well, but what if you are … Read More
This blog post was updated on 5 May 2023. As a distributor or supplier, you are likely to have some limitations imposed by manufacturers in terms of selling spaces, as well as guidelines to follow and sales targets to meet. … Read More
