What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
Nearly all segments of the Russian travel industry saw significant year on year growth in 2017. This growth has not gone ignored, and an increasing number of international travel brands are turning their attention to Russia. After all, a large … Read More
Russia and China offer great potential for international brands, but there are several things to be aware of when targeting these markets. Russia and China both have unique digital landscapes, so you will need an in-depth understanding of how these … Read More
With over 102 million internet users, equivalent to 71% of the population, Russia comes in at sixth place when looking at internet population size worldwide. With such a massive online population, Russia is understandably an attractive target market for many … Read More
The Russian internet landscape is a peculiar place for people not used to the market. For most of us in the West, search equals Google, social media equals Facebook and e-commerce equals Amazon. But that’s not the case in Russia. … Read More
If your business is targeting the Russian market, then you need to be active on the social media site VK. VK is the most popular social media network in Russia, with 80 million daily users. The social network has various … Read More
The Russian market is an appealing target for many businesses, but the vast cultural and linguistic differences, as well as current economic uncertainty, can prevent them for making the move into the country. Ahead of her session at the International … Read More
Russia has long been an interesting market for international businesses and the dominance of its homegrown search engine Yandex makes it different from many of its European counterparts when it comes to online marketing. At the International Search Summit London … Read More
From 1st January this year, it is a legal requirement for companies processing the personal data of Russian nationals to have it stored in Russia, according to highly disputed Act N242-ФЗ (or rather, amendments to the existing Personal Data Protection … Read More
Read an updated (17 August 2017) and extended version of this article here. At SMX it was confirmed that Yandex is working towards dropping backlinks as a ranking factor and developing a complex technology to access social media content, which eventually … Read More
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their … Read More
Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per … Read More
Remember how we’re always explaining that seasonality has a big impact of ecommerce activities? The next two weeks are classic examples of that in Russia with two days which see significant peaks in Russian online shopping activity, according to leading … Read More
China and Russia. The biggest internet markets in the world and Europe respectively and both huge opportunities for international organisations. China and Russia. Two markets where Google does not steal the show and where understanding and utilising the local players, … Read More
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well … Read More
