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Russia

European Interactive Advertising Association Report Dec. 2010

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More

International Search Summit – YANDEX

So all the metrics about secured pages are pretty much useless in this market. 33% of russians are weekly users about 19 million users – big growth potential There are mainly DSL connections Younger people (12-17) are most active with a peak in Moscow – typical of Russia, Moscow is like a separate country.

…Petersburg, other russian 30% other countries 12% Average price for click: high tech $ 0,31 Consulting $ 0,62 Tourism $ 0,34 B2B $ 0,66 (gowing down along with finance, and education) Yandex offers an English interface but not the best it could be presenting russian where English is not available Yandex offers premium and guaranteed positions – the most intensive way of promoting your site on Yandex search – then there is rotation.

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Yandex.Metrica