Introduction As I am sure you are aware, as of 30 June 2023, Google discontinued the collection of new data in Universal Analytics. It is being replaced by GA4, which is very different from any of its predecessors. If you … Read More
Introduction In order to fully understand how on-page optimisation can improve your website’s global performance, you need to begin by understanding how the search results work and how search engines and on-page optimisation have changed over time. Over the years, … Read More
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy … Read More
Introduction If you are involved in running global marketing campaigns for your company, you will know the plethora of challenges that this can throw up. Each market brings another layer of complexity, as you need to create multiple sets of … Read More
Introduction When it comes to measuring the success of your localisation efforts, it is essential to use metrics with caution. Vanity metrics are quantitative data that may appear impressive, but lack meaningful insights into business performance. These surface-level measurements, like … Read More
Google Trends is an incredibly powerful tool for SEOs and content marketers. It harnesses the immense power of Google’s vast search database and lets you see how frequently people have searched for specific search terms or topics on the search … Read More
Introduction Are you tired of your website’s landing pages falling flat and failing to convert visitors into customers? Or maybe you are setting up a landing page for the first time and need some tips. In this blog post, I … Read More
SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept … Read More
Translation quality is a hot topic, but what exactly is a quality translation? Many could say that it is a translation which can be read, is free of errors, and relays the message accurately. But, depending on your needs, true … Read More
Growing your business internationally involves, amongst other things, a lot of effort around expanding your international online presence. However, targeting multiple markets and expanding your website internationally can be both demanding and complex. So, how can you help your international … Read More
This blog post was updated on 17 July 2024. With over 2 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It is no wonder that Instagram has become a key marketing … Read More
Whew, another year nearly over! Now is the perfect time for marketers to reflect on the past year, take stock of their company’s current situation, and plan for what lies ahead in 2023. But how do you ensure that you … Read More
Customer journey mapping is an important part of any brand’s marketing strategy. A customer journey map helps you to visualise and truly understand your customer’s interactions with your brand, allowing you to tailor your business and marketing strategies to fit. … Read More
It is not a secret anymore that understanding your audience is the key to marketing success. Customer journey mapping is a tool that can help define your audience’s needs, problems and interactions with your business, which later on become crucial … Read More
The World Cup 2022 in Qatar is about to start! The entire world will be watching, so what better chance to promote your brand than during such an event? When talking about real-time marketing, there is no field better than … Read More
