The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only … Read More
Global Marketing News – 11th February 2016 WeChat sets its eyes on Africa The Chinese social app WeChat is setting its sights on the emerging African market. WeChat is a social network, messaging service, video and voice calling service and … Read More
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO … Read More
Global Marketing News – 10th February 2016 Google cracks down on black hat SEO tactics Google has penalised a link network in Japan. The link network was using black hat SEO tactics, such as buying and selling links, to try … Read More
Global marketing news – 9 February 2016 Luxury retailer Michael Kors to capitalise on European e-commerce growth The luxury fashion retailer Michael Kors has announced that it is going to expand its online presence internationally. It currently operates e-commerce websites … Read More
Global Marketing News – 8th February 2016 Chinese consumers say Happy New Year to retailers Today is Chinese New Year and research by Criteo has found that more people than ever before have been using the internet to do their … Read More
Global Marketing News – 5th February 2016 PPC advertising suffers global decline Research by Adobe has revealed that the global online advertising landscape is undergoing some dramatic changes. Paid search advertising growth is on the decline as advertisers flock to … Read More
Global Marketing News – 4th February 2016 Which European country leads global cross-border ecommerce? Italy is the most prolific nation in the world when it comes to cross-border ecommerce, according to research by Nielsen. The study found that a staggering … Read More
Global Marketing News – 3rd February 2016 International ecommerce sales fuel Alibaba growth Alibaba, one of the most popular ecommerce sites in China, has released its sales figures for 2015. The figures reveal that online shopping is growing in the … Read More
Global Marketing News – 2nd February 2016 Global Instagram adverts top one billion Instagram is predicted to serve a whopping 1 billion adverts a month to users by the end of this quarter. It is also set to hit its … Read More
Global Marketing News – 1st February 2016 Mobile trumps desktop in UK online retail Research by SimilarWeb has revealed that a staggering 65% of UK online retail traffic came from mobile phones last year. The sites with the biggest proportions … Read More
Global Marketing News – 29th January 2016 Is AI the future of search? The leading Chinese tech company Baidu has announced that it will be investing more money in supercomputing technologies. Baidu’s President announced the news in a Bloomberg TV … Read More
Global Marketing News – 28th January 2016 More Netflix videos available in Antarctica than Hong Kong Netflix users in Hong Kong are disappointed by the low number of videos available to them, with even Antarctica having more video content. Netflix … Read More
First up, on the 8th and 9th of February the Digital Summit will be taking place in Phoenix, Arizona. The Digital Summit is will cover a range of topics including content marketing, SEO, social media and web design. The keynote … Read More
Global Marketing News – 27th January 2016 780 million bad adverts removed by Google in 2015 Google has revealed that it removed 780 million “bad” adverts globally last year. Adverts were removed if they promoted counterfeit products, used deceptive tactics … Read More
