Global Marketing News – 6th August 2015 Global CEOs cite international expansion as key growth driver A study by KPMG has revealed that almost half of CEOs worldwide are planning to devote significant amounts of money to international expansion over … Read More
Global Marketing News – 5th August 2015 Google faces prosecution after defying French court Google has said that it will not be complying with an order issued by the French data privacy watchdog, the CNIL. Last month, the CNIL ordered … Read More
Global marketing news – 4 August 2015 New Italian law could change global internet rights Italy has published the final draft of its bill of rights for internet users. The Declaration of Internet Rights states that complete net neutrality is … Read More
The conversation around links has changed a lot in recent years; what hasn’t changed is that there still are conversations about links and they remain a crucial part of the digital marketing toolbox. Like everything in digital, there is a … Read More
Global marketing news – 3 August 2015 E-commerce gets easier in Russia with Yandex Delivery The Russian search giant Yandex has launched its own delivery service. Yandex.Delivery will help Moscow-based e-commerce stores deliver items to other regions in Russia. Delivery … Read More
Global marketing news – 31 July 2015 Is Baidu losing its crown in China? The Chinese tech company Sohu has seen strong growth in the last quarter, while its main rival Baidu has seen a slump in profits. Sohu’s revenues … Read More
Global marketing news – 30 July 2015 Souq.com eyes 100% growth in 2015 The Middle Eastern ecommerce giant Souq.com has predicted that it will see 100% growth this year. Souq had an annual turnover of 500 million UAE Dirhams last … Read More
Global Marketing News – 29th July 2015 The money is in mobile in Japan Research by Kenshoo has revealed that mobile ad spending is booming in Japan. Overall online ad spend went up by 15% in the country last year, … Read More
Global marketing news – 28 July 2015 Slow page load speeds limit international success Businesses targeting international markets are putting their performance at risk by having slow loading speeds, research has suggested. A report from Nielsen has revealed that 47% … Read More
Global marketing news – 27 July 2015 Global logistics brand DHL eyes Chinese e-commerce growth The international logistics company DHL has announced the opening of a new terminal in Shanghai, which forms an important part of its plan to expand … Read More
Managing bids in PPC search campaigns involves a great variety of factors and issues, which makes it rather complicated. This blog post aims to address this problem, and summarises a five-point framework that can be used as a basis for … Read More
Global Marketing News – 24th July 2015 Ebay India launches #SheMeansBusiness to encourage women into ecommerce Ebay India and Your Story have partnered up to launch a campaign called #SheMeansBusiness, an initiative designed to encourage women in India to become … Read More
Global Marketing News – 23rd July 2015 Global FMCG giant Unilever strikes strategic partnership in China The international retailer Unilever has partnered up with Alibaba to help increase sales in China. The retailer has had a presence on Alibaba’s Tmall … Read More
Global Marketing News – 22nd July 2015 Google profits dented by global exchange rates Google’s quarterly revenues have increased by 11% compared to the same period last year, reaching almost 18 billion US dollars. Advertising revenue accounted for 16 billion … Read More
Global Marketing News – 21st July 2015 VKontakte to launch rival to Instagram The Russian social network VKontakte is to launch an image app to rival Instagram. VKontakte’s image app will be completely integrated with the social network, with images … Read More
