During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients … Read More
What once was a big fish in a small pond is increasingly becoming a rather small fish in a huge pond. I’m here referring to the U.S. – namely, its waning status as the epicenter of all things digital. Please … Read More
Hands up if you’ve ever used Google Translate? Well, me too! I’m guessing we’ve all used it at some point whilst surfing the net, but for what purpose? For me, it’s mainly when shopping on Japanese or Korean e-commerce sites, … Read More
So, you think your new international website content has what it takes to launch your business to global success? Sure, your content may be of a high quality from a purely linguistic point of view, but it is not quite … Read More
It’s become second nature to many of us; whether we’re on a train or the bus, waiting for a meeting to start or even the kettle to boil, checking our mobile phones and our apps is something that we do … Read More
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? … Read More
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. … Read More
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason … Read More
It’s a borderless world. Go global! Everything is there for the taking, just reach out and grab it. The world is flat. I could go on, but I won’t. Chances are you’ve already heard it one too many times. No … Read More
In this content-focused online world we’re living in, international teams far and wide are struggling with the challenges of creating content to reflect the language, culture, interests and needs of their customers and prospects around the globe. From the planning … Read More
The topic which, without fail, raises the most questions at all International Search Summit events is geo-targeting. Ensuring that every visitor to your site sees content that is relevant and appropriate for them, in its context and language, is at … Read More
So, we’re inundated with a plethora of mind boggling global mobile statistics. In fact, to add one to the list, the global smartphone market exceeded 1 billion shipments in a year for the first time in 2013. That’s a 38.4% … Read More
The now cliché expression “lost in translation” is often thrown about when referring to misunderstandings between people communicating across language barriers, but in reality it’s incredibly important to be wary of your message being miscommunicated when it comes to the … Read More
Content marketing has become key to successful marketing as the internet is increasingly present in our everyday lives. It is a powerful tool whether it’s for sales, brand awareness, social presence or increasing the significance of your website in the … Read More
Unless you’ve been hiding behind a supersize rock for the past year, you will no doubt have heard the phrase “entity search”. But what the freak is entity search, and how do you make it work for your international SEO … Read More
