If you’re not familiar with the wonderful world of translation then the phrase computer-assisted translation (CAT) will probably mean nothing to you. You may even think that it’s the same as machine translation, but I’m here to tell you that … Read More
Harnessing international social media has become an essential part of the marketing mix for brands targeting a global audience and it has become commonplace for companies to have multiple profiles on multiple platforms in multiple languages. But with the millions … Read More
Back in March, Webcertain published a post looking at the importance of mobile applications in Global Mobile Strategies, so I thought I would build on this and introduce to you five easy tips to help you localise your app in … Read More
As you will know if you have had any involvement with international projects and campaigns, the world is a big place and every region, country, in some cases city, has its own culture, trends and preferences. This of course applies … Read More
Every business wants to build a strong reputation for its products or services, and brand, and to achieve this, it is essential to establish a well-defined marketing strategy from the outset. When you are targeting international markets, adapting this plan … Read More
Technical translation is a whole world away from the creative translation and transcreation of marketing materials, and applies to a wide variety of sectors including manufacturing, engineering, chemical, and to some extent the specialised needs of medical and pharmaceutical companies. … Read More
During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients … Read More
What once was a big fish in a small pond is increasingly becoming a rather small fish in a huge pond. I’m here referring to the U.S. – namely, its waning status as the epicenter of all things digital. Please … Read More
Hands up if you’ve ever used Google Translate? Well, me too! I’m guessing we’ve all used it at some point whilst surfing the net, but for what purpose? For me, it’s mainly when shopping on Japanese or Korean e-commerce sites, … Read More
So, you think your new international website content has what it takes to launch your business to global success? Sure, your content may be of a high quality from a purely linguistic point of view, but it is not quite … Read More
It’s become second nature to many of us; whether we’re on a train or the bus, waiting for a meeting to start or even the kettle to boil, checking our mobile phones and our apps is something that we do … Read More
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? … Read More
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. … Read More
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason … Read More
It’s a borderless world. Go global! Everything is there for the taking, just reach out and grab it. The world is flat. I could go on, but I won’t. Chances are you’ve already heard it one too many times. No … Read More
