Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its … Read More
It was not that easy; just to walk in and become a contender in the Turkish internet market… blatantly squaring off against the virtual-market monopoly of the 15 years-established search engine Google in Turkey….but Yandex was very determined to be … Read More
If the title of this blog post sounds familiar to you, it is down to the fact that the online world has changed significantly since last week! Exactly a week ago, I published a comprehensive article on Yandex Metrica – … Read More
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and … Read More
Yandex has just launched Yandex üniversite and this is great news for all Turkish students who would like to access a very extensive online guide they can customise according to what they want to study, for how long and the … Read More
Over 27 million Russians live outside of Russia, as well as an extra few million Russian-speakers. Although many will adopt the language of their new home, this massive community still widely use their mother-tongue – including communication in virtual space. … Read More
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their … Read More
As Russia becomes more and more lucrative, digital marketers are becoming increasingly excited about the country. If you want to expand your business into the area, then you’d better acquaint yourself with Yandex. Yandex is Russia’s leading search engine, with … Read More
Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per … Read More
Remember how we’re always explaining that seasonality has a big impact of ecommerce activities? The next two weeks are classic examples of that in Russia with two days which see significant peaks in Russian online shopping activity, according to leading … Read More
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well … Read More
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which … Read More
After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. … Read More
It is with great sadness that we are writing this tribute, having heard the news that Ilya Segalovich, co-founder and CTO of Russia’s biggest search engine, Yandex, has died suddenly at the age of 48. A Yandex statement revealed that … Read More
With Yandex still holding the largest market share amongst search engines in Russia, 62% according to LiveInternet.ru, it is important to be aware of ways in which its tools can help you promote your internet marketing campaign in Russia. This … Read More
