Russia has long been an interesting market for international businesses and the dominance of its homegrown search engine Yandex makes it different from many of its European counterparts when it comes to online marketing. At the International Search Summit London … Read More
Advertising online has gained many new names over the last decade. It’s no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital marketers … Read More
Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its … Read More
It wasn’t that easy; just to walk in and become a contender in the Turkish Internet market…blatantly squaring off against the virtual-market monopoly of the 15 years-established search engine Google in Turkey….but Yandex was very determined to be successful. Its … Read More
If the title of this blog post sounds familiar to you, it’s down to the fact that the online world has changed significantly since last week! Exactly a week ago, I published a comprehensive article on Yandex Metrica – the … Read More
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and … Read More
Yandex has just launched Yandex üniversite and this is great news for all Turkish students who would like to access a very extensive online guide they can customise according to what they want to study, for how long and the … Read More
Over 27 million Russians live outside of Russia, as well as an extra few million Russian-speakers. Although many will adopt the language of their new home, this massive community still widely use their mother-tongue – including communication in virtual space. … Read More
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their … Read More
As Russia becomes more and more lucrative, digital marketers are becoming increasingly excited about the country. If you want to expand your business into the area, then you’d better acquaint yourself with Yandex. Yandex is Russia’s leading search engine, with … Read More
Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per … Read More
Remember how we’re always explaining that seasonality has a big impact of ecommerce activities? The next two weeks are classic examples of that in Russia with two days which see significant peaks in Russian online shopping activity, according to leading … Read More
China and Russia. The biggest internet markets in the world and Europe respectively and both huge opportunities for international organisations. China and Russia. Two markets where Google does not steal the show and where understanding and utilising the local players, … Read More
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well … Read More
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which … Read More
