Bryan Eisenberg certainly thinks that ‘Conversion Optimisation’ is the best thing since sliced bread. In fact he’s just left his company to focus on being a marketing speaker covering this ‘critical’ aspect of marketing and recently demonstrated his thinking through … Read More
If you think that by tweeting in English you will reach the entire world, you are wrong. Though English is by far the most ‘spoken’ language on Twitter, there are still many other languages on Twitter. French company Semiocast performed … Read More
Today Google made top headlines once again as 3 Googlers were tried and found guilty because failing to comply with Italian privacy code. Google has labeled this a serious threat to the web in Italy. Google posts: ” … But … Read More
Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London. The scent of information exists on a website to guide the user and … Read More
Whenever the topic of “international SEO” is discussed, one of the very first subjects people want to learn and talk about is which domains to use and how to structure a website at the very top level. In other words, … Read More
It is interesting to note that, according to Google, there are monthly 12,100 searches for the phrase “Website Translation” and only 1,000 for “International SEO”. Of course, there are other phrases of importance such as “multilingual SEO” but that’s even … Read More
Everyone in the online world depends on having good data in some way or other. Until ComScore rolled out qSearch in 150 countries, there was very little comparable data available to compare activities in different countries. Frequently, people would ask … Read More
Over 13 billion videos were watched on YouTube in December 2009 in the US alone, and the video sharing site is undoubtedly the global market leader. After the US, YouTube is most popular in Japan, Germany, India and Italy, with … Read More
Chinese war guru, Sun Tzu, who wrote the “Art of War” would have been shaking his head in dismay at the launch of Google Buzz earlier this week. Whilst Wall Street was rubbing its hands in glee at the prospect … Read More
Earlier this month, UCC coffee, one of the popular coffee manufactures in Japan, made a big mess on Twitter in a matter of days. Here’s what happened. They have been running “Good Coffee Smile Campaign” since 1999 using mas-media. This … Read More
Next week is the Search Engine Strategies London conference and expo at the Business Design Centre in Islington, which I will be participating in for roughly the fifth or sixth time – in fact I cannot quite remember which one … Read More
Social Networks are very popular in Brazil and Facebook decided to take advantage of that. Looking to expand its user base and searching for brand awareness opportunities, Facebook is hiring a Growth Manager. The opening is posted on FB´s website … Read More
Nokia’s Digital Strategy Manager Steve Capone will be speaking on “How to run a global SEM business” at the International Search Summit on 13 May in London. The session will consider various models for managing international search campaigns, from the … Read More
Hurrah, the UK economy is out of recession. Boo, the UK economy is recovering so weakly from the global recession that it may be some time before things truly start to get better. Conclusion? Many experts say that Britain – … Read More
European search marketing expert Bas van den Beld will be speaking on “Trends and Tips on Mobile in Europe” at the International Search Summit in London. Bas currently runs State of Search, is a regular contributor to sites such as … Read More
