As a new attraction, The View From The Shard faced a unique challenge – it needed to create a digital presence from scratch. Anna Domingo, Marketing Director from The View From The Shard, will be speaking at the International Search Summit in May to share insights … Read More
Global Marketing News –18th March 2016 Gender gap in internet use is worldwide problem Levels of digital access and smartphone ownership are higher amongst men than women across the world, according to research by Pew Research Center. The gender gap … Read More
Global Marketing News –17th March 2016 Google loses Android appeal in Russia A Russian court has upheld a ruling that Google abused its dominant market position in the Russian mobile market, after rejecting an appeal from the internet giant. In … Read More
Global Marketing News –16th March 2016 Baidu is NOT the top mobile advertiser in China The Chinese ecommerce giant Alibaba is the dominant website in the Chinese mobile advertising market. Mobile advertisers are spending more money on ads on Alibaba … Read More
First up, there are three events taking place in San Francisco on 3 to 6 April. The eMetrics Summit is for digital marketers who love all things data and analytics, so if number-crunching and metrics are your thing, this one … Read More
Global Marketing News –15th March 2016 German websites with a Facebook “like” button may be breaking the law A court in Germany has ruled that an ecommerce site’s use of the Facebook “like” button violates the country’s strict data protection … Read More
Global Marketing News –14th March 2016 Spanish store shows how to win with social media in China The Spanish department store El Corte Ingles has run a successful social media campaign targeting Chinese tourists. Chinese tourists are famous for their … Read More
Global Marketing News –11th March 2016 Surprising leaders in French social media revealed Research by Génération Numérique has revealed the most popular social networks amongst children aged 11 to 18 in France. Facebook is the most popular social network, cited … Read More
As the digital landscape continues to evolve at breakneck speed, the focus is often on new platforms and technologies. And while it’s also changing and developing, search remains at the heart of all digital activity. Search Advertising Lead at Bing, … Read More
Global Marketing News – 10th March 2016 Arabic domains are gateway to Middle East success A report by ICANN has found that the potential for growth in the Arabic domain name market is huge. The Arabic-character top-level domain name شبكة. … Read More
Global Marketing News – 9th March 2016 Lucrative opportunity for Canadian businesses revealed Americans are increasingly buying items from Canadian ecommerce sites, indicating a lucrative opportunity for Canadian businesses. PayPal reported a 20% increase in spending by Americans on Canadian … Read More
Global Marketing News – 8th March 2016 Facebook battles with authorities around the world Facebook is currently embroiled in several regulatory battles around the world. It is facing a variety of challenges in Indonesia, the UK, Germany and Brazil. In … Read More
Global Marketing News – 7th March 2016 Quality beats cost in Indian ecommerce Apple has overtaken the budget brand Xiaomi in the Indian smartphone market. Apple is now in sixth place in the country, pushing Xiaomi down to seventh place. … Read More
First up, head to India on the 3rd and 4th of March for ad:tech’s New Delhi conference. The conference will cover topics such as data analytics, ecommerce and content marketing. If you can’t make it to India on that date, … Read More
Global Marketing News – 4th March 2016 Europe’s digital winners and losers revealed The European Commission has released its Digital Economy and Society Index for 2016. The Index measures the digital performance of each European country and focuses on five … Read More
