Global Marketing News – 18th February 2016 Study predicts shocking global smartphone numbers by 2020 A study by Baidu has predicted that there will be 6.1 billion smartphone users worldwide by 2020. The predicted rise means that marketers must increasingly … Read More
Global Marketing News – 17th February 2016 Google wins court case against UK competitor Streetmap The online maps company Streetmap has lost a court case against Google. Streetmap had accused Google of abusing its dominance in the search market by … Read More
Global Marketing News – 16th February 2016 Chinese ecommerce giant Alibaba takes new musical direction The Chinese internet giant Alibaba has bought a 4% stake in the South Korean music company SM Entertainment for 30 million US dollars. SM Entertainment … Read More
Global Marketing News – 15th February 2016 New search engine launches targeting Albania A new search engine has just launched in Albania. Gjirafa has been created specifically with the Albanian language in mind, and its creators want it to grow … Read More
The Czech e-commerce market exceeded expectations in the year 2015, when Czechs spent over 81 billion Czech Crowns online (2.32 Billion GBP/ 3.38 Billion USD). This was a growth of 20% against last year’s figure, according to a study from … Read More
Global Marketing News – 12th February 2016 Amazon steps up global retail domination The international ecommerce giant Amazon is rumoured to be planning to launch a global distribution network called Dragon Boat. The scheme would help facilitate cross-border ecommerce on … Read More
The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only … Read More
Global Marketing News – 11th February 2016 WeChat sets its eyes on Africa The Chinese social app WeChat is setting its sights on the emerging African market. WeChat is a social network, messaging service, video and voice calling service and … Read More
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO … Read More
Global Marketing News – 10th February 2016 Google cracks down on black hat SEO tactics Google has penalised a link network in Japan. The link network was using black hat SEO tactics, such as buying and selling links, to try … Read More
Global marketing news – 9 February 2016 Luxury retailer Michael Kors to capitalise on European e-commerce growth The luxury fashion retailer Michael Kors has announced that it is going to expand its online presence internationally. It currently operates e-commerce websites … Read More
Global Marketing News – 8th February 2016 Chinese consumers say Happy New Year to retailers Today is Chinese New Year and research by Criteo has found that more people than ever before have been using the internet to do their … Read More
Global Marketing News – 5th February 2016 PPC advertising suffers global decline Research by Adobe has revealed that the global online advertising landscape is undergoing some dramatic changes. Paid search advertising growth is on the decline as advertisers flock to … Read More
Global Marketing News – 4th February 2016 Which European country leads global cross-border ecommerce? Italy is the most prolific nation in the world when it comes to cross-border ecommerce, according to research by Nielsen. The study found that a staggering … Read More
Global Marketing News – 3rd February 2016 International ecommerce sales fuel Alibaba growth Alibaba, one of the most popular ecommerce sites in China, has released its sales figures for 2015. The figures reveal that online shopping is growing in the … Read More
