Global Marketing News – 20th November 2015 Naver embarks on mobile-only strategy The leading South Korean search company Naver has announced that it will be entering into a mobile-only strategy, pitching it into direct competition with other mobile-based service giants … Read More
Global Marketing News – 19th November 2015 Virgin Media Tweet is serious lesson in social media blunders An unfortunate Tweet by Virgin Media has provided a serious lesson in social media blunders and how to recover from them. Virgin Media … Read More
Global Marketing News – 18th November 2015 Alibaba buys Youku Tudou The Chinese internet giant Alibaba has bought the video platform Youku Tudou. Youku Tudou is the most popular online video platform in China, with around 500 million monthly active users. … Read More
Global Marketing News – 17th November 2015 Amazon Launchpad platform to help UK start-ups Amazon has launched an online platform called Amazon Launchpad to help UK start-ups promote their products on the site. Amazon Launchpad will showcase selected products on … Read More
Global Marketing News – 16th November 2015 Online video advertising in Japan is all about awareness Research by Digital InFact and CyberAgent has revealed the online video advertising landscape in Japan. The study found that the vast majority of marketers … Read More
Global marketing news – 10 November 2015 Russia orders Twitter to store data within its borders The Russian communications watchdog Roskomnadzor has ordered Twitter to store details of its Russian users in data centres located in Russia. If Twitter does … Read More
Global Marketing News – 12th November 2015 Belgians order Facebook to stop tracking non-users A Belgian court has ordered Facebook to stop tracking users who are not members of the social network. The order relates to a Facebook cookie that … Read More
Global Marketing News – 11th November 2015 Snapchat hits 6 billion daily views The social app Snapchat has announced that pictures and videos on the app are now receiving a staggering 6 billion views a day. This is a massive … Read More
Global Marketing News – 10th November 2015 Sogou sues rival Baidu for patent infringement The Chinese internet company Sogou has sued its rival Baidu for patent infringement after accusing the latter of lifting elements from its input method editor (IME) … Read More
Global Marketing News – 9th November 2015 Google issues more detailed response to EU investigation Google has issued a more detailed response to the EU regarding the ongoing anti-trust investigation. Google stands accused of deploying tactics to boost the ranking … Read More
The Platform Programme – 6th November 2015 Facebook launches Shopping feed First up its Facebook, which has just launched a dedicated Shopping feed. The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. … Read More
Global marketing news – 6 November 2015 Coc Coc takes on Google in Vietnam The Vietnamese internet company Coc Coc is pushing hard to take on Google in the country. Coc Coc is the second most popular web browser in … Read More
As with any social network there are plenty of tips and tricks to help utilise the platform to its best advantage. As a global marketer this becomes an essential thing to master with the increase of new potential audiences and … Read More
Global Marketing News – 5th November 2015 German internet users dislike mobile ads Mobile internet users in Germany do not like mobile ads, according to research by Nordlight Research. The majority, 65%, said they had a negative attitude towards mobile … Read More
Global Marketing News – 4th November 2015 Snapchat overtakes Twitter as second most popular social network in Norway Research by Ipsos has revealed the most popular social networks in Norway. Facebook is the most popular social network by far, with … Read More
