Jupiter Research and the SEMPO Europe Working Group have developed the first pan-European Research on Search Engine Marketing. Online since January 15th, the objective of the research is to acquire a global vision of Search Engine Marketing in Europe. Participants have a chance to win a full pass for the
A recent
Forrester Research provides insight on Bloggers in Europe. Research shows there are four million active bloggers mostly young, and early adopters of new technologies, as well as heavy Internet users. European bloggers trust each other and are more open-minded than the average online consumer. The report concludes that savvy marketers
Forrester Research has released a study on Telecom and networking expenditure. The results show that European firms are now spending 32% of their total expenditure. Mobility is reported to be a strategic element providing increased productivity, cost savings, and higher employee morale.
The Italian National Institue of Statistics, Istat, has issued an update on PC and Internet Usage of Italian Population for the current year: 41,4% uses a PC (was 40% in 2005) 34,1% of population over 6 uses Internet (was 31,8% in 2005) 79,7% of PC users are between 15 and
Jupiter Research, released a report on the European Online Advertising Forecast, 2006 to 2011. The executive summary presented by eMarketer provides an insight on the European online expenditure future trends. Europeans are buying more online. Predictions by Internet Retailer see online advertising expenditure rise to an 8.3% of all European
Jupiter Research, released a report on the European Online Advertising Forecast, 2006 to 2011. The executive summary presented by emarketer provides an insight on the European online expenditure future trends. Europeans are buying more online. Predictions by Internet Retailer see online advertising expenditure rise to an 8.3% of all European
Jupiter Research, released a report on the European Online Advertising Forecast, 2006 to 2011. The executive summary presented by emarketer provides an insight on the European online expenditure future trends. Europeans are buying more online. Predictions by Internet Retailer see online advertising expenditure rise to an 8.3% of all European
The second day of the conference opened with presentations (one of which by myself) on Web 2.0. My presentation can be downloaded here. Pay per Click and analytics were reviewed in depth during the following sessions and followed by multilingual issues. Andy Atkins Kruger provided insight on the challenges of
The Reykjavik internet search engine conference and expo has turned out to be an outstanding success. All sessions of today were attended by numerous participants. This afternoon sessions were focused on web marketing related issues and online brand building as well as online reputation management. Although web site architecture was