Online ad revenue passed magazine ad spending in China and is expected to pass broadcast ad spending this year, according to iResearch as reported by the Shanghai Daily. The majority of online ad spending is at the portals, Sina, Sohu … Read More
Keynote’s recent study of search engine users in China revealed that Google was their favorite. Jeff Kraatz, Vice President and Managing Director for Asia Pacific, joined show hosts Cindy Turrietta and Todd Sarouhan as well as Ian McCanerin and myself … Read More
Google will launch the new version of its search engine using the China “.cn” suffix. A Chinese-language version of Google’s search engine was available at the .com address but because of the Chinese government’s filtering it was often inaccesible or … Read More
Shakil Khan, well known commentator and "Man on The Ground" in China, reports on the hype surrounding online opportunities in the country. What I see around me is a lot of "Smoke and Mirrors" activity taking place, and I think … Read More
Keynote Systems (Nasdaq “KEYN”), conducted a study of 1,200 internet users in China and Google outperformed its competitors in 11 of 13 factors measured. Chris Sherman, Associate Editor at Search Engine Watch blogs about this study and adds some great … Read More
The China Search Marketing Tour will visit Beijing, Shanghai and Nanjing where the participants will attend the first Search Engine Strategies Conference and Expo to be held in China. As you’ve no doubt read here at Multilingual Search, the China … Read More
The Guardian newspaper reports today on a gala event in Shanghai where the rich of China voted on their favourite brands – alongside Ferrari and Armani their favourite search engine brand turns out to be Baidu. We’ve spoken a lot … Read More
Microsoft in a bid to keep up with Baidu, Yahoo! China and Google has opened an “adlab” in China. This research lab will focus on improving Microsoft’s pay per click advertising program, adCenter. Microsoft originally tested adCenter in Singapore. Source: … Read More
A recent article at CMO magazine discusses the subtleties of marketing in China. The use of guanxi – your “network of influence” or your sphere of friends and acquaintences – is explained as being far more valuable than other Western … Read More
Since my fellow contributing editors are providing information about regional search engines, I decided to post an article I wrote prior to speaking at Search Engine Strategies “Global Search Landscape” session in Chicago. Our own Andy Atkins-Kruger, Web Certain and … Read More
Sogou, which means “search dog”, is seeking a spokesdog for their search engine. The winner gets an annual salary of 100,000 yuan which is about $12,000 USD. Considering the average salary in China is about a tenth of that, it … Read More
Google and Microsoft reached an agreement ending the lawsuit Microsoft had filed against Google in the matter of Dr. Lee Kai Fu. Microsoft filed the lawsuit in September in order to enforce Lee’s one year non compete agreement. Google hired … Read More
According to a recent article in The Guardian, Chinese search engine Baidu founder, Robin Li, may have shown he can go toe to toe with Google in China, but it also indicates he is heavy on censorship. As the article … Read More
A recent article at Bizreport.com indicated that ICANN has given tentative approval of the .asia domain. This should help some, while also causing the usual stampede for open domains. The question remains is this another false lead – like the … Read More
There was an interesting article in the Wall Street Journal today about how the Chinese hate to use voicemail. Basically it interferes with their culture. Leaving messages for people of lower status is seen as a loss of face. Most … Read More
