MarketingSherpa, the popular research site, has released the first of a free two part series on marketing to China. Special Report Part I: Marketing to China — Overcoming the Top 5 Challenges The biggest mistake companies make is “approaching China … Read More
The first Search Engine Strategies Conference and Expo to be held in China wrapped up and recieved great feedback from the participants. There were approximately 600 attendees at this event and next year promises to bring out even more. Here’s … Read More
Pandia reports on a new censorship comparison tool developed by researchers at Indiana University. The tool compares the preeminance of words featured in the top ten results of Yahoo or Google by displaying words graphically giving weight to those terms … Read More
According to Chinatechnews Yahoo’s ambitions in China are enormous – targeting a 200% in market share following the successful integration of Alibaba. Tian Jian is reported as saying that Yahoo aims to become the “top search and lifestyle brand in … Read More
Barry Diller launched the new look Butler-less Ask at the Search Engine Strategies show in New York revealing that Ask has a China-based R & D team working on a local search engine for China. He also said that engines … Read More
Online ad revenue passed magazine ad spending in China and is expected to pass broadcast ad spending this year, according to iResearch as reported by the Shanghai Daily. The majority of online ad spending is at the portals, Sina, Sohu … Read More
Keynote’s recent study of search engine users in China revealed that Google was their favorite. Jeff Kraatz, Vice President and Managing Director for Asia Pacific, joined show hosts Cindy Turrietta and Todd Sarouhan as well as Ian McCanerin and myself … Read More
Google will launch the new version of its search engine using the China “.cn” suffix. A Chinese-language version of Google’s search engine was available at the .com address but because of the Chinese government’s filtering it was often inaccesible or … Read More
Shakil Khan, well known commentator and "Man on The Ground" in China, reports on the hype surrounding online opportunities in the country. What I see around me is a lot of "Smoke and Mirrors" activity taking place, and I think … Read More
Keynote Systems (Nasdaq “KEYN”), conducted a study of 1,200 internet users in China and Google outperformed its competitors in 11 of 13 factors measured. Chris Sherman, Associate Editor at Search Engine Watch blogs about this study and adds some great … Read More
The China Search Marketing Tour will visit Beijing, Shanghai and Nanjing where the participants will attend the first Search Engine Strategies Conference and Expo to be held in China. As you’ve no doubt read here at Multilingual Search, the China … Read More
The Guardian newspaper reports today on a gala event in Shanghai where the rich of China voted on their favourite brands – alongside Ferrari and Armani their favourite search engine brand turns out to be Baidu. We’ve spoken a lot … Read More
Microsoft in a bid to keep up with Baidu, Yahoo! China and Google has opened an “adlab” in China. This research lab will focus on improving Microsoft’s pay per click advertising program, adCenter. Microsoft originally tested adCenter in Singapore. Source: … Read More
A recent article at CMO magazine discusses the subtleties of marketing in China. The use of guanxi – your “network of influence” or your sphere of friends and acquaintences – is explained as being far more valuable than other Western … Read More
Since my fellow contributing editors are providing information about regional search engines, I decided to post an article I wrote prior to speaking at Search Engine Strategies “Global Search Landscape” session in Chicago. Our own Andy Atkins-Kruger, Web Certain and … Read More
