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European Interactive Advertising Association Report Dec. 2010

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More

Email marketing consumer report 2009

ContactLab has released the results of a new study on the use of email amongst European users. Habits, trends, and use of newsletters is examined for the following markets: Italy Spain France Germany UK The results are organized in different … Read More

Lufthansa To Offer Web Access Via Wifi

German flag-carrier Lufthansa has announced that it is to offer full web access via a wifi system and a satellite connection for all passengers in all flights and classes during the coming year. This will put pressure on more competitors … Read More

ComScore reveals Google share by market

Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US … Read More

Yandex.Metrica