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Social Media

3 tips for social listening for international marketers

Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but … Read More

3 tips for using Zhihu for marketing

This blog post was updated on 29 September 2022. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed … Read More

3 tips for KOC marketing in China

This blog post was updated on 17 August 2022. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs … Read More

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