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3 tips for using Zhihu for marketing

Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed in the country. With 420 million registered users, Zhihu … Read More

3 tips for KOC marketing in China

Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group … Read More

3 Weibo features you may not have heard of

Weibo is a popular social network in China. With over half a billion monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform … Read More

3 tips for using WeChat for business

WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With over 1 billion users from all walks of life, WeChat is … Read More

3 tips for lead generation on social media

More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them on the path to eventually making a purchase. These … Read More

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