Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are … Read More
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! … Read More
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these … Read More
Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a … Read More
Whenever you target an international market, it is important to properly research the platforms that your local target audience is using. This will help ensure that you focus your local marketing efforts in the right places, allowing you to properly … Read More
TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1 … Read More
With over 1 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It is no wonder that Instagram has become a key marketing platform for brands to reach, connect with and influence … Read More
Whew, another year nearly over! Now is the perfect time for marketers to reflect on the past year, take stock of their company’s current situation, and plan for what lies ahead in 2023. But how do you ensure that you … Read More
Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are … Read More
Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but … Read More
This blog post was updated on 8 August 2023. China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western … Read More
When planning a marketing strategy, it is important to understand where and how to reach your audience, whether the goal is creating a wider and more targeted social media presence or increasing users’ traffic to your website. In order to … Read More
Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. … Read More
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is … Read More
This blog post was updated on 29 September 2022. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed … Read More
