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Social Media

3 tips for social listening for international marketers

Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but … Read More

3 tips for using Zhihu for marketing

Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed in the country. With 420 million registered users, Zhihu … Read More

3 tips for KOC marketing in China

Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group … Read More

3 Weibo features you may not have heard of

Weibo is a popular social network in China. With over half a billion monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform … Read More

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