If you are new to LinkedIn sponsored updates, it may be tricky to find your way around the platform and familiarise yourself with its terms. We put together the following glossary to support you along the way and make it … Read More
Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you … Read More
Spotify is a music streaming platform that started in Sweden in 2008 as an attempt to combat online piracy. Over the last decade, it has grown and earned a loyal user base and a positive brand image. It now operates … Read More
As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value … Read More
Do you want to know how to run and optimise Facebook campaigns, even if you lack any experience with this? Keep reading to learn how it can greatly benefit your business too, even internationally. Is it still worth investing in … Read More
If your business is targeting the Russian market, then you need to be active on the social media site VK. VK is the most popular social media network in Russia, with 80 million daily users. The social network has various … Read More
Social media in India is big. In 2016, a staggering 216 million Indians were on social media and this number is set to rise to 358 million by 2021. This provides huge opportunities for brands wanting to target India, as … Read More
Instagram is the fourth most popular social network in Germany, with 9 million users. Instagram started allowing businesses to advertise in Germany in 2015, which means that if you are not already on there, you need to hurry up so … Read More
This blog post was updated on 21 June 2023. Weibo is a popular social media platform in China. It is a real-time, microblogging platform with around 593 million monthly active users. As it is so widely used by the general … Read More
WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is the biggest social network in the country, a platform offering a myriad … Read More
Do you know what a pin is? If your answer starts with “Personal Identification”, let me stop you. That is not what a pin is – not exclusively, not anymore. Pinning became a social media verb in 2010, when Pinterest, … Read More
The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
The Platform Programme – 6th November 2015 Facebook launches Shopping feed First up its Facebook, which has just launched a dedicated Shopping feed. The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. … Read More
As with any social network there are plenty of tips and tricks to help utilise the platform to its best advantage. As a global marketer this becomes an essential thing to master with the increase of new potential audiences and … Read More
