Google+ has been described by some in the online marketing sector as Google’s answer to Facebook; however, Google considers Google+ as a “social layer” which enhances its online properties and which can be used to collect social signals, rather than … Read More
If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the … Read More
Making up a whopping 1 in 4 people online, the Chinese internet market is the biggest in the world, with 600 million users. And excitingly, it’s still growing – making it a very attractive target for businesses. Social media is … Read More
Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised … Read More
In the last few years, social networks have become a part of our everyday life. Facebook hit 1.1 active billion users in March 2013 and continues to grow (last figures show almost 1.2 billion), and there are almost 650 million … Read More
So, here is the deal. Search and social media are huge. Each has unequivocally changed the consumer landscape in its own right, effectively putting an end to business as usual. And since both have evolved into global phenomena, this certainly holds … Read More
There has been a lot of talk of Twitter in the news lately and since my previous articles were focused on Facebook, I figured I would turn the tables this time around. The Library of Congress is trying to make … Read More
Twitter will roll out its advertising products across 50 countries in 2012, in order to generate more revenue from the microblogging platform which now has 140 million global users. Currently its portfolio of products – Promoted Accounts, Promoted Tweets and … Read More
I have written before about how Bryan Eisenberg introduced me to his tools site and how there were several tools that stuck out as “must try now” tools. Among them was a tool based on the data from a WordPress … Read More
Twitter is now available in an additional 5 languages, Simplified and Traditional Chinese, Hindi, Tagalog and Malay, meaning that the microblog is now available in a total of 17 languages. It also plans to increase add six more languages: Swedish, … Read More
Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience – no mean feat! Jenny Leahy, … Read More
When Google said it was adding “real time” search to its platform, most saw this as a logical addition which made sense. Few recognised the pandora’s box which was about to open enabling ‘reputation management’ to move centrestage giving reputation … Read More
