Social media in India is big. In 2016, a staggering 216 million Indians were on social media and this number is set to rise to 358 million by 2021. This provides huge opportunities for brands wanting to target India, as … Read More
Instagram is the fourth most popular social network in Germany, with 9 million users. Instagram started allowing businesses to advertise in Germany in 2015, which means that if you’re not already on there, you need to hurry up so that … Read More
Weibo is one of the most popular social media sites in China. It is a real-time, microblogging platform with over 313 million monthly active users. As it’s so widely used by the general Chinese population, it is a popular channel … Read More
WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is the biggest social network in the country, a platform offering a myriad … Read More
Do you know what a pin is? If your answer starts with “Personal Identification”, let me stop you. That is not what a pin is – not exclusively, not anymore. Pinning became a social media verb in 2010, when Pinterest, … Read More
The Platform Programme – 11th February 2016 Facebook launches new audience targeting tool for organic posts Facebook now allows Page owners to target their organic posts to specific audiences. When a user “likes” a Page on Facebook, they will only … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
The Platform Programme – 6th November 2015 Facebook launches Shopping feed First up its Facebook, which has just launched a dedicated Shopping feed. The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. … Read More
As with any social network there are plenty of tips and tricks to help utilise the platform to its best advantage. As a global marketer this becomes an essential thing to master with the increase of new potential audiences and … Read More
Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts … Read More
Lately, there has been a buzz around new social networks and mailing platforms that promise their users privacy protection and no ads. One of these social network platforms in particular seems to have stirred quite an interest. There have been … Read More
Harnessing international social media has become an essential part of the marketing mix for brands targeting a global audience and it has become commonplace for companies to have multiple profiles on multiple platforms in multiple languages. But with the millions … Read More
As you’ll know if you’ve had any involvement with international projects and campaigns, the world is a big place and every region, country, in some cases city, has its own culture, trends and preferences. This of course applies to social … Read More
Read an updated (October 2019) and extended version of this article here. At SMX it was confirmed that Yandex is working towards dropping backlinks as a ranking factor and developing a complex technology to access social media content, which eventually will … Read More
More than 2 billion people globally are present on at least one social network (nearly 10% in Europe). Given the huge potential of this communication channel, having a social media strategy is vital for increasing the visibility and reach of … Read More
