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3 tips for KOC marketing in China

This blog post was updated on 17 August 2022. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs … Read More

3 tips for using WeChat for business

This blog post was updated on 1 February 2023. WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With 1.31 billion … Read More

3 tips for lead generation on social media

More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them on the path to eventually making a purchase. These … Read More

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