Global Marketing News – 7th November 2017 UK retailers face big international opportunities this Black Friday, the cosmetics company L’Oréal has analysed social media to identify micro-trends, and Paytm and WhatsApp are stepping up their rivalry in India. Visit Webcertain.tv to watch … Read More
When it comes to online content and website rankings, keywords play a vital role. Read on to find out how SEOs should approach keywords in their content, and for some advice on keyword best practice. Keywords and SEO Keywords are … Read More
Global Marketing News – 3rd November 2017 Bing Shopping Campaigns have launched in Canada and India, Snapchat has created a conversion tracking tool, and the number of ecommerce sites in Spain taking part in Black Friday is expected to rise … Read More
Global Marketing News – 31st October 2017 Google will start ignoring which country version of the search engine users are using when serving its search results, the social media app Line is losing users, and research predicts that the majority … Read More
You have most likely heard of HTTP and HTTPS before. HTTP stands for ‘Hypertext Transfer Product Protocol’, and it is a system enabling the transfer of information on the internet. As HTTP systems are susceptible to manipulation, a new system … Read More
Global Marketing News – 27th October 2017 Google has introduced a range of new features to help sellers, research has uncovered the best ways to drive app installs, and the Russian search engine Yandex has released its figures for the … Read More
Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard … Read More
Global Marketing News – 24th October 2017 Amazon is winning India’s ecommerce battle, Facebook has begun testing virtual reality posts in its News Feed, and research has found that offering free delivery is a very good way of enticing UK … Read More
Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? … Read More
Global Marketing News – 20th October 2017 Google has launched a faster search feature in Africa, India has rejected proposed new global ecommerce rules, and research has found that 54% of internet users in Poland now shop online. Visit Webcertain.tv to watch … Read More
Global Marketing News – 17th October 2017 Apple has made Search Ads available to advertisers in more countries, the Russian internet giant Yandex has launched a digital assistant called Alice, and research has found that ecommerce in Spain grew by … Read More
When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. … Read More
Global Marketing News – 16th October 2017 The Chinese ecommerce site Tmall is set to launch in Russia, Bing has rolled out its Dynamic Search Ad in the US and the UK, and Instagram is the fastest growing social network … Read More
For your web pages to be displayed in the search engine results, they must be well-optimised, and there are a number of things to take into consideration when doing this. Page titles, URLs and meta-tags Page titles are important when … Read More
Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 … Read More
